email-spotlight

Email as the Digital Workhorse in the Spotlight

Apr 16, 2015 - Plus, seven killer stats that will never let you take email for granted again. Comments

Email Tales From the Trenches

email-marketing-stories Mar 24, 2015 - Two savvy email marketers share some of the tips, tricks, and war stories that come with the territory. Comments

Why in the (Digital) World Would We Need Another Email Service Provider?

angry-email Feb 19, 2015 - A look at what two intriguing entrants could bring into a crowded and mature market. Comments

The Email Time Capsule: 2010 and Looking Ahead to 2020

time-clocks Feb 5, 2015 - What was the email marketing landscape like five years ago, and what does it have in store for us five years down the road? Comments

Email Predictions: Revisiting 5 Years Ago & Looking Ahead to 2020

crystal-ball-future Jan 22, 2015 - How far has the email marketing industry come in the last five years, and where will be five years from now? Industry experts weigh in. Comments

5 Ways to Achieve Email Awesomeness in 2015

email-marketing-help-improve-sales Jan 8, 2015 - As you solidify your email marketing plans for the year, make sure to focus on these five areas, including smarter segmentation and mobile-first campaigns. Comments

Google’s Inbox and What It Means for Email Marketers – Part 2

googleinbox Nov 13, 2014 - In the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affect marketers. Comments

Trick or Treat – Google’s Inbox and What It Means for Email Marketers

googleinbox Oct 30, 2014 - This first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for marketers. Comments

5 Reasons Why Content Marketing Should Elevate Your Email Program

content-shutterstock-153628586 Oct 16, 2014 - Email marketers have largely missed out on the opportunities presented by content marketing. Here are five ways to build a successful marriage between email and content. Comments

2014’s Fastest-Growing and Most Valuable Email Marketing Companies

email-growth-profit Sep 4, 2014 - In this third annual review, we take a look at the email marketing companies that are rapidly developing wealth, jobs, and success. Comments

Dos and Don’ts of Email Remarketing

email-marketing2 Aug 21, 2014 - By using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effective. Here are some best practices for email remarketing. Comments

I’ve Got 99 Reasons…

shutterstock-105905384 Aug 7, 2014 - Email continues to rock and this week special guest contributor Jay Jhun provides some reasons why email is as powerful as ever - maybe even better than ever. Comments

6 Reasons Why Your Customers Love Your Email Program

email-love Jul 10, 2014 - This week, we have a love letter with straightforward instructions on how to deliver - and receive - more love in the inbox. Comments

6 Reasons Why Your Customers Hate Your Email Program

angry-email Jun 26, 2014 - In order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands' emails may end up in the trash. Comments

Email Engagement and Deliverability Advice That Marketers Can Sink Their Teeth Into

emailcampaign May 15, 2014 - Several leading email strategists and deliverability experts weigh in with their thoughts and advice on email engagement and deliverability. Comments

The Psychological Hierarchy of the Email Campaign

email-psychological-hierarchy May 1, 2014 - How email marketers and subscribers can deliver a win-win message every time. Comments

5 Pervasive Email Challenges – and How to Fix Them

shutterstock-105905384 Apr 17, 2014 - There are many things that can wrong in an email marketing campaign, from conception to delivery. Here are five of the most common challenges, and simple steps to take to fix them. Comments

#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile

google-promotions-tab Apr 3, 2014 - Subtle and strategic email optimizations can potentially make you millions of dollars. Here are the areas that should be top of mind for email marketers these days. Comments

How to Inspire Subscriber Love and Loyalty With Great Emails – Tips From 3 Brand Email Pros

shutterstock-105905384 Mar 6, 2014 - Well-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and Stonyfield, shared some campaigns they worked on that were truly special. Comments

B2B Email Marketing Tricks of the Trade

email-tricks Feb 21, 2014 - Four tips and tricks for how to avoid running a business-to-business email program that's cold, corporate, and boring, including boosting your creative and using personalization. Comments

Email Blows Social Media Out the Door -- Any More Questions?

email-marketing-help-improve-sales Feb 6, 2014 - A new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acquiring customers. Comments

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