Marketing News & Expert Advice
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4 Ways to Engage Email Non-Responders
Dec 29, 2011 - Win back the non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them. Comments
Social Networks and Bacn - The Good, Bad, and Ugly
Jun 30, 2011 - Six tips and best practices to follow if you deliver the bacn. Comments
Inside Your Marketing Department: Who Is the Rightful Owner of Social?
Jun 16, 2011 - Are email folks the most appropriate owners of social media In your organization? Comments
E-mail Is Social
Jun 2, 2011 - Do you have a holistic messaging strategy? Here's how to adopt that mindset. Comments
Open Letter to Facebook (Per Your Email Program)
May 5, 2011 - Your email marketing stinks. Here are five ways to fix it. Comments
8 Questions About the State of Email Marketing
Apr 21, 2011 - For all those worried about email in the days of Twitter and Facebook, learn some truths here. Comments
In Appreciation of Email Rock Stars
Apr 7, 2011 - A look at the daily schedule of an email marketer...it's crazier than you would think. Comments
When Automated E-mails Attack
Mar 24, 2011 - How to elevate your e-mail efforts within your demand generation program. Comments
Digital's Great Teenage Misunderstanding
Feb 24, 2011 - The inbox won't be gone in the next five to 10 years. However, it will look a lot different. Comments
Why the E-mail Newsletter Deserves a Second Chance
Feb 10, 2011 - Start with this premise: Don't think of it as a newsletter. Comments
The Best Time of Day to Send Your E-mails Is...
Jan 27, 2011 - Myths and new thoughts for e-mail timing. Comments
Inbox Rising: Email Emerges as the Dominant Digital Communication Channel
Dec 15, 2011 - A look at the big seven areas where email will come out as the digital marketing heavyweight to beat in 2012. Comments
Cyber Monday Storms the Inbox: Was Gold Delivered or Inbox Combustion?
Dec 1, 2011 - Did this year's barrage of Cyber Monday emails bring an emotional element to inbox fatigue not seen as frequently in past holiday seasons? Comments
5 Quick Wins for Holiday Retail Email Campaigns
Nov 3, 2011 - How to avoid post-holiday carnage. Comments
Does $14 Million Worth of Email Addresses Cross the Privacy Line?
Oct 6, 2011 - Is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box? Comments
6 Reflections on Connections 2011
Sep 22, 2011 - The buzz from ExactTarget's Connections conference defines the pulse of email marketing. Comments
Ensuring Your Email Gets Read in a Changing Digital World
Sep 8, 2011 - As inbox engagement evolves, marketers must adapt their email programs. Here's how. Second in a two-part series. Comments
4 Surefire Ways to Get Your Emails Read
Aug 25, 2011 - How do you make sure your subscribers keep reading, not deleting? Part one in a two-part series. Comments
6 Email Tests to Try
Aug 11, 2011 - Looking for ways to improve your email marketing campaign performance? Start here. Comments
The New Digital Inbox – Is Your Email Program Ready?
Jul 28, 2011 - 5 tips for creating better emails now that your messages compete with tweets and posts. Comments
2011, The Year of Email: The Halftime Report
Jul 14, 2011 - Don't call it a comeback. Seven big opportunities in the email world in the first half of the year. Comments
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LiveIntent
March 29, 2013
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