Marketing News & Expert Advice
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Why Email Is Like Madonna and Facebook Is Lady Gaga
May 3, 2012 - Part one in a two-part interview with Jay Baer. Comments
5 Quick Wins for Holiday Retail Email Campaigns
Nov 3, 2011 - How to avoid post-holiday carnage. Comments
Does $14 Million Worth of Email Addresses Cross the Privacy Line?
Oct 6, 2011 - Is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box? Comments
6 Reflections on Connections 2011
Sep 22, 2011 - The buzz from ExactTarget's Connections conference defines the pulse of email marketing. Comments
Ensuring Your Email Gets Read in a Changing Digital World
Sep 8, 2011 - As inbox engagement evolves, marketers must adapt their email programs. Here's how. Second in a two-part series. Comments
4 Surefire Ways to Get Your Emails Read
Aug 25, 2011 - How do you make sure your subscribers keep reading, not deleting? Part one in a two-part series. Comments
6 Email Tests to Try
Aug 11, 2011 - Looking for ways to improve your email marketing campaign performance? Start here. Comments
The New Digital Inbox – Is Your Email Program Ready?
Jul 28, 2011 - 5 tips for creating better emails now that your messages compete with tweets and posts. Comments
2011, The Year of Email: The Halftime Report
Jul 14, 2011 - Don't call it a comeback. Seven big opportunities in the email world in the first half of the year. Comments
Social Networks and Bacn - The Good, Bad, and Ugly
Jun 30, 2011 - Six tips and best practices to follow if you deliver the bacn. Comments
Inside Your Marketing Department: Who Is the Rightful Owner of Social?
Jun 16, 2011 - Are email folks the most appropriate owners of social media In your organization? Comments
Mobile Revolutionizing the Inbox
Apr 19, 2012 - What are the technology trends and changing consumer behaviors to watch for? Part two in a two-part interview. Comments
Mobile's Pending Revolution of the Inbox
Apr 5, 2012 - A look at what mobile means for email marketers, smartphone trends, and ways to ensure your email stays relevant in the mobile generation. Part one in a two-part series. Comments
Are Email Programs Getting Better?
Mar 22, 2012 - How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview. Comments
Changing Consumer Perceptions of the Email Channel
Mar 8, 2012 - What that means for digital marketers. Part one in a two-part interview. Comments
4 Email Marketing Trends That Matter in 2012
Feb 23, 2012 - Marketers will need to rethink how they communicate with subscribers. Start here. Comments
5 Ways to Sell Your Email Program to the C-Suite
Feb 9, 2012 - You must pitch your email marketing program properly to win support from senior management. Comments
25 Things Email Marketers Must Avoid in 2012
Jan 26, 2012 - Don't succumb to these traps. Comments
4 Ways to Engage Email Non-Responders
Dec 29, 2011 - Win back the non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them. Comments
Inbox Rising: Email Emerges as the Dominant Digital Communication Channel
Dec 15, 2011 - A look at the big seven areas where email will come out as the digital marketing heavyweight to beat in 2012. Comments
Cyber Monday Storms the Inbox: Was Gold Delivered or Inbox Combustion?
Dec 1, 2011 - Did this year's barrage of Cyber Monday emails bring an emotional element to inbox fatigue not seen as frequently in past holiday seasons? Comments
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