5 Ways to Sell Your Email Program to the C-Suite

Feb 9, 2012 - You must pitch your email marketing program properly to win support from senior management. Comments

4 Ways to Engage Email Non-Responders

Dec 29, 2011 - Win back the non-responders by analyzing the true data, segmenting and customizing, automating a reengagement series, and just asking them. Comments

Inbox Rising: Email Emerges as the Dominant Digital Communication Channel

Dec 15, 2011 - A look at the big seven areas where email will come out as the digital marketing heavyweight to beat in 2012. Comments

Cyber Monday Storms the Inbox: Was Gold Delivered or Inbox Combustion?

Dec 1, 2011 - Did this year's barrage of Cyber Monday emails bring an emotional element to inbox fatigue not seen as frequently in past holiday seasons? Comments

5 Quick Wins for Holiday Retail Email Campaigns

Nov 3, 2011 - How to avoid post-holiday carnage. Comments

Does $14 Million Worth of Email Addresses Cross the Privacy Line?

Oct 6, 2011 - Is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box? Comments

6 Reflections on Connections 2011

Sep 22, 2011 - The buzz from ExactTarget's Connections conference defines the pulse of email marketing. Comments

Ensuring Your Email Gets Read in a Changing Digital World

Sep 8, 2011 - As inbox engagement evolves, marketers must adapt their email programs. Here's how. Second in a two-part series. Comments

4 Surefire Ways to Get Your Emails Read

Aug 25, 2011 - How do you make sure your subscribers keep reading, not deleting? Part one in a two-part series. Comments

6 Email Tests to Try

Aug 11, 2011 - Looking for ways to improve your email marketing campaign performance? Start here. Comments

The New Digital Inbox – Is Your Email Program Ready?

Jul 28, 2011 - 5 tips for creating better emails now that your messages compete with tweets and posts. Comments

2011, The Year of Email: The Halftime Report

Jul 14, 2011 - Don't call it a comeback. Seven big opportunities in the email world in the first half of the year. Comments

Social Networks and Bacn - The Good, Bad, and Ugly

Jun 30, 2011 - Six tips and best practices to follow if you deliver the bacn. Comments

Inside Your Marketing Department: Who Is the Rightful Owner of Social?

Jun 16, 2011 - Are email folks the most appropriate owners of social media In your organization? Comments

E-mail Is Social

Jun 2, 2011 - Do you have a holistic messaging strategy? Here's how to adopt that mindset. Comments

Open Letter to Facebook (Per Your Email Program)

May 5, 2011 - Your email marketing stinks. Here are five ways to fix it. Comments

8 Questions About the State of Email Marketing

Apr 21, 2011 - For all those worried about email in the days of Twitter and Facebook, learn some truths here. Comments

In Appreciation of Email Rock Stars

Apr 7, 2011 - A look at the daily schedule of an email marketer...it's crazier than you would think. Comments

When Automated E-mails Attack

Mar 24, 2011 - How to elevate your e-mail efforts within your demand generation program. Comments

Digital's Great Teenage Misunderstanding

Feb 24, 2011 - The inbox won't be gone in the next five to 10 years. However, it will look a lot different. Comments

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If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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