6 Reflections on Connections 2011

Sep 22, 2011 - The buzz from ExactTarget's Connections conference defines the pulse of email marketing. Comments

Ensuring Your Email Gets Read in a Changing Digital World

Sep 8, 2011 - As inbox engagement evolves, marketers must adapt their email programs. Here's how. Second in a two-part series. Comments

4 Surefire Ways to Get Your Emails Read

Aug 25, 2011 - How do you make sure your subscribers keep reading, not deleting? Part one in a two-part series. Comments

6 Email Tests to Try

Aug 11, 2011 - Looking for ways to improve your email marketing campaign performance? Start here. Comments

The New Digital Inbox – Is Your Email Program Ready?

Jul 28, 2011 - 5 tips for creating better emails now that your messages compete with tweets and posts. Comments

2011, The Year of Email: The Halftime Report

Jul 14, 2011 - Don't call it a comeback. Seven big opportunities in the email world in the first half of the year. Comments

Social Networks and Bacn - The Good, Bad, and Ugly

Jun 30, 2011 - Six tips and best practices to follow if you deliver the bacn. Comments

Inside Your Marketing Department: Who Is the Rightful Owner of Social?

Jun 16, 2011 - Are email folks the most appropriate owners of social media In your organization? Comments

E-mail Is Social

Jun 2, 2011 - Do you have a holistic messaging strategy? Here's how to adopt that mindset. Comments

Open Letter to Facebook (Per Your Email Program)

May 5, 2011 - Your email marketing stinks. Here are five ways to fix it. Comments

8 Questions About the State of Email Marketing

Apr 21, 2011 - For all those worried about email in the days of Twitter and Facebook, learn some truths here. Comments

In Appreciation of Email Rock Stars

Apr 7, 2011 - A look at the daily schedule of an email marketer...it's crazier than you would think. Comments

When Automated E-mails Attack

Mar 24, 2011 - How to elevate your e-mail efforts within your demand generation program. Comments

Digital's Great Teenage Misunderstanding

Feb 24, 2011 - The inbox won't be gone in the next five to 10 years. However, it will look a lot different. Comments

Why the E-mail Newsletter Deserves a Second Chance

Feb 10, 2011 - Start with this premise: Don't think of it as a newsletter. Comments

The Best Time of Day to Send Your E-mails Is...

Jan 27, 2011 - Myths and new thoughts for e-mail timing. Comments

The Bandwagon Has Room

Jan 13, 2011 - Four reasons why e-mail reigns supreme in 2011. Comments

8 Things I Wish Everyone Knew About E-mail Marketing

Dec 30, 2010 - There is a huge difference between e-mail and e-mail marketing. Here are the main points you should know. Comments

Facebook Messages - 8 Points to Consider

Dec 16, 2010 - How will Facebook Messages shake up your e-mail program? Comments

Facebook Messages: Inbox Savior or Terror?

Dec 2, 2010 - What you need to know to protect your e-mail program. Comments

E-mail Reality Check

Nov 18, 2010 - Are you working on these basics before you pursue the next new thing in e-mail marketing? Comments

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