Marketing News & Expert Advice
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Why the E-mail Newsletter Deserves a Second Chance
Feb 10, 2011 - Start with this premise: Don't think of it as a newsletter. Comments
Follow This: How to Create a Compelling Reason to Gain Permission
Sep 9, 2010 - Eight key questions to ask to ensure you're making it easy for customers to do what they came to do. Comments
Back to (E-mail) School Tips and Tricks
Aug 26, 2010 - Fifteen back-to-school ideas to ensure you ace your year-end report card. Comments
What Can E-mail Marketers Learn From Lebron's Decision Fiasco?
Aug 12, 2010 - Five lessons learned from Lebron James's PR disaster and how to avoid this in your e-mail marketing campaign. Comments
Spilled Ice Cream, Hurt Feelings, and Customer Choices
Jul 29, 2010 - Learning from Ben & Jerry's mistakes, you need to ask your customers what they want and then give that to them. Comments
A Peak Into the Subscriber's Inbox of 2012
Jul 15, 2010 - Look out for the changes in the what, where, and when of e-mail. Comments
Five Missed Opportunities for Acquiring E-Mail Subscribers
Jul 1, 2010 - Consider these touch points - including direct mail and SMS - to win new subscribers. Second in a two-part series. Comments
Four Missed Opportunities for Acquiring E-mail Subscribers
Jun 17, 2010 - Consider these offline touch points - such as your call center - for winning new e-mail subscribers. Comments
25 Things to Tell Your Friends and Family About E-mail Marketing
Jun 3, 2010 - What exactly do you do for a living? Comments
Lost - E-mail Sign-Ups
May 20, 2010 - Replacing the e-mail sign-up form on your home page with links for Facebook and Twitter may please the internal team charged with creating a social presence. But what about your CFO? Comments
What Needs to Change in E-mail Marketing
Apr 22, 2010 - The e-mail community needs to demonstrate its leadership in the outside digital community and change the "cheap and easy" notion of e-mail. Comments
The Best Time of Day to Send Your E-mails Is...
Jan 27, 2011 - Myths and new thoughts for e-mail timing. Comments
The Bandwagon Has Room
Jan 13, 2011 - Four reasons why e-mail reigns supreme in 2011. Comments
8 Things I Wish Everyone Knew About E-mail Marketing
Dec 30, 2010 - There is a huge difference between e-mail and e-mail marketing. Here are the main points you should know. Comments
Facebook Messages - 8 Points to Consider
Dec 16, 2010 - How will Facebook Messages shake up your e-mail program? Comments
Facebook Messages: Inbox Savior or Terror?
Dec 2, 2010 - What you need to know to protect your e-mail program. Comments
E-mail Reality Check
Nov 18, 2010 - Are you working on these basics before you pursue the next new thing in e-mail marketing? Comments
15 More Questions to Ask Your E-mail Partner
Nov 4, 2010 - The buy-side of the e-mail industry needs to dig their heels in and ask tough questions in order to get more value out of the e-mail industry and help us all move forward. Comments
17 Questions to Ask Your E-mail Partner
Oct 21, 2010 - Tough questions to ask to ensure you are working with the right vendor or consultant. Comments
Do You Follow E-mail Marketing Profit Practices?
Oct 7, 2010 - Throw out the "best practices" rule book and consider these seven "profit practices." Comments
Pigskin and E-mail - A Winning Option
Sep 23, 2010 - Six rules all football coaches know and how e-mail marketers can apply these lessons to their digital gridiron efforts. Comments
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