Marketing News & Expert Advice
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Rubicon Project Reinvests in Asia Pacific
Oct 17, 2012 - The U.S.-based SSP adds new hires with plans to recruit more execs to its Sydney team. Comments
Google To Roll Out AdX in China
Nov 18, 2011 - Google must first get buy-in from advertisers and top publishers. Comments
LinkedIn Launches in Japanese, Joins Twitter and Facebook
Oct 27, 2011 - The social network set up a regional sales hub in Singapore in May. Comments
Google Commits to Making Search More Social
Oct 21, 2011 -
“Google+ is not a product. It’s a reinvention of Google,” exec Horowitz told journalists in Hong Kong.
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Growth in Games for Turner Broadcasting and Cartoon Network
Oct 14, 2011 -
Cartoon Network's site generated 2 billion ad impressions this year, and brands are moving in.
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LBS Marketing in China: 3 Things Jiepang Can Teach Foursquare
Oct 4, 2011 - Global brands such as Starbucks, McDonald’s, Burberry, and Galaxy Macau team up with the check-in service. Comments
Dell Expands Listening Center to Asia
Sep 22, 2011 - A new chapter for celebrated social media monitoring program. Comments
AKQA CEO on Mobile, Asia, and the Bay Area Attitude
Sep 7, 2011 - Tom Bedecarré discusses mobile trends and his agency's plans in Asia. Comments
Baidu-Bing Alliance: Implications for Search Advertisers
Jul 7, 2011 - Pact between Microsoft and China's largest search player could further erode Google's share in the country. Comments
Google to Launch AdX in Japan
Jun 28, 2011 - Google has been poaching local media agency pros to join AdX team. Comments
Intel Escapes to YouTube
Jun 21, 2011 -
Global chip maker Intel launched two digital campaigns aimed at Asian markets.
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What The China Video Site Merger Means for Marketers
Oct 5, 2012 -
In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company.
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OpenX Strengthens Foothold in Japan, Eyes China
Sep 19, 2012 -
Following Google's ad exchange move into China, OpenX also has plans to enter the country, the second largest ad market worldwide.
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Reckitt Benckiser Shares Digital Plans for China
Sep 18, 2012 -
A substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013.
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Pinterest Sees Significant Growth Across Asia Pacific
Feb 23, 2012 - In China, rival service Renren Guangjie offers a marketplace with Chanel, Clinique, and other brands. Comments
4 Brands Show How They Use Google+ in Asia
Feb 14, 2012 - McDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network. Comments
Nokia, Pepsi, and Coach Go Social for Chinese New Year
Feb 6, 2012 - Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks. Comments
Kantar Media Acquires Social Media Consultancy in China
Jan 18, 2012 - CIC's clients include Nike, Dell, and Intel. Comments
Dolce & Gabbana Photo Ban Triggers Social Uproar in Hong Kong
Jan 11, 2012 -
Protests intensify, but luxury brand does not immediately respond.
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Hong Kong Daily Deals Scene Heats Up
Dec 14, 2011 - English Daily South China Morning Post will soon go live with a deals service, followed by two other media companies. Comments
Tourism Queensland on the Art of Content Marketing
Nov 29, 2011 -
Lessons in driving buzz around branded videos.
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