Marketing News & Expert Advice
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Mad Men to Machine Mavericks: Google Adx on RTB Trends in Asia [Video]
Oct 7, 2013 - Google AdX exec discusses how marketers are leveraging first-party and third-party data in the region, including the infrastructure available to support seamless real-time biddable activity. Comments
Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Malaysia
Aug 6, 2013 -
Marketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions.
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Native Mobile Experience More Effective Than Banner Ads: Study
Jul 30, 2013 -
The study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the trend in some instances.
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Cadreon Expands in Asia; Microsoft and Cathay Among RTB Spenders
Jul 9, 2013 -
IPG Mediabrands officially launches its programmatic buying platform to nine more markets in Asia.
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HomeShop18 Taps Vizury for Retargeting Efforts
Jun 30, 2013 -
Retargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites in India.
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Visualization Map Tracks #sghaze via Instagram in Real Time
Jun 25, 2013 -
Five guys who believe that many small actions can add together for a movement that matters have created a map to track the haze in Singapore.
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Estee Lauder Endorses YouTube's TrueView Ad Format
Jun 22, 2013 -
Including stats on YouTube's Generation C in Hong Kong.
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Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia
Jun 20, 2013 -
The partnership will allow advertisers to measure online campaign effectiveness beyond the CTR.
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Lenovo Bets on Big Data, Builds Global Analytics Hub in Singapore
Jun 19, 2013 -
The first phase of its analytics hub is scheduled to complete by July.
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StartMeApp and Opera Launch in Singapore; Vserv.mobi Expands in Malaysia and Vietnam
Jun 18, 2013 -
Mobile advertising updates in Asia Pacific.
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Tencent and DG Mediamind: Third-Party Ad Serving Gets a Boost in China
Jun 17, 2013 -
Under the partnership, the ad management firm will be able to deliver more sophisticated rich media ads on Tencent's QQ.com and instant messaging mini-portal.
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Facebook Aims to Grow PMD Program in Asia Pacific
Oct 2, 2013 -
The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office.
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Newsjacking: How Intel Develops Real-Time Content in APAC [Video]
Sep 25, 2013 -
Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific.
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Tencent Seals Search Deal With Sogou- What Does This Mean for Marketers?
Sep 17, 2013 -
Mediabrands, iProspect, GroupM, and Darwin Marketing execs share their initial reactions to Tencent's purchase.
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China's Digital Spend For Video, Search, Mobile Forecast to Grow 44.5%
Sep 16, 2013 -
China's digital spend is forecast to grow fueled by video, search, and mobile - continues to be major driver for growth in Asia Pacific region.
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Why Asia Needs Another DSP in the Region: Q&A With The Trade Desk
Sep 2, 2013 -
With so many acronyms yet loose definitions in display ad tech, APAC head Andrew Tu explains the value his DSP is bringing to the region as well as RTB challenges for Asia.
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Mercedes Taps Spotify to Seek Corporate Rockstars
Aug 28, 2013 -
The German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' campaigns and gamification.
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SVG Media Aims to Demystify Digital Ecosystem in India
Aug 26, 2013 -
SVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country.
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Most Facebook Users Access Top Social Network via Mobile
Aug 20, 2013 -
Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile devices.
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Coca-Cola's Opener App Gets Teens Excited About TV Ad
Aug 19, 2013 -
Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout.
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Baidu Trials Micro Purchase Tool Weigou on Chinese Valentine's Day
Aug 13, 2013 -
China's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily.
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