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VIDEO: Omnicom and Airwave APAC on Mobile and Smart TV Advertising

Jan 10, 2014 - Airwave and Omnicom Media Group Platform execs predict smart TV and mobile trends for the year. Comments

Australian DSP Brandscreen Seeks Buyers After Entering Into Administration

brandscreen Jan 10, 2014 - A leading DSP in APAC is seeking buyers after appointing Jirsch Sutherland as administrators. Comments

Singtel Advertising's Big Data Ambitions [Video]

2014-01-06-1716 Jan 6, 2014 - Michael Smith, chief commercial officer for Singtel Advertising, talks about the company's commitment to tap big data. See how his team plan to use data-driven marketing in the coming months. Comments

Intel: Why 2014 Will Be The Year of Content Distribution [Video]

contentmarketing Jan 6, 2014 - Intel's social media strategist for APAC weighs in on the content marketing trends for the year. Comments

AXA Indonesia: Digital Plans for 2014 [Video]

axa Jan 5, 2014 - Ari Fadyl, AXA Indonesia exec shares the financial services firm's new year resolutions in this video interview. Comments

2014 Trends: More Social Media Engagement, Less Vanity Metrics [Video]

simonandsiim Dec 30, 2013 - Is social advertising a necessary evil? Social media practitioners weigh in. Comments

RS Components: Developing Omni-Channel Marketing Across Markets [Video]

desmondrs Dec 29, 2013 - Desmond Teo, senior digital ad manager shares the challenges and experience in becoming an omni-channel marketing organization. Comments

Content Marketing 2014 Predictions: Motion, Branded, and Real-Time [Video]

contentmarketing Dec 29, 2013 - APAC brands will think less ad hoc campaign based content and own more branded channels. Comments

TBWA\Digital Arts Network: Using Data to Power Creativity [Video]

tuomas Dec 23, 2013 - Tuomas Peltoniemi is optimistic that 2014 will finally be the year of data. Find out why. Comments

Rakuten to Focus on Content Marketing in 2014 [Video]

rakuten Dec 23, 2013 - Adrien de Wolkoff, senior manager for Rakuten talks about the e-commerce giant's focus in content marketing and advice on managing search engine marketing for the region and worldwide. Comments

Facebook Exec Hacks for a Cause: Typhoon Haiyan [Video]

elmerfacebook Dec 23, 2013 - Sixty developers gathered for 12 hours of solid coding to help Typhoon Haiyan victims. The Hack for a Cause founder shares his insights on social technology for social good. Comments

Unilever: Mobile is Key to Reaching the "Unreachables" [Video]

unilever Dec 20, 2013 - Rudratej Singh, South Asia Unilever exec shares how the CPG uses mobile to engage the "have nots" and "have lots" to build brand awareness and loyalty in the region. Comments

Facebook: Top 2013 Check-Ins and Topics for Asia

fbsg Dec 11, 2013 - The social network has unveiled the most popular destinations for users globally including top topics for Hong Kong, Singapore, Australia, and India. Comments

Multi-Channel Marketing, Data, and Social ROI Dominate #SESSG

singapore-7 Dec 10, 2013 - A roundup of ClickZ's sister conference, SES, in Singapore from Dec 2-4, includes videos and top tweets. Comments

Twitter Southeast Asia at SES Singapore: Native Ads, Social TV & 2014 Trends [Video]

twitter Dec 3, 2013 - Parminder Singh, newly appointed Twitter MD for Southeast Asia talks about the region's momentum for native advertising, social TV and a move towards real time content marketing. Comments

#LexusInTokyo to Engage Fans via Live Vine Videos

lexusvine Nov 19, 2013 - Toyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars. Comments

Yahoo: Showrooming in Hong Kong Outperforms Asia Markets

yahoohk Nov 6, 2013 - A joint mobile report by Yahoo and Mindshare reveals M-commerce stats for Hong Kong. Comments

Google Launches DigiCamp in Hong Kong

digicamp Nov 5, 2013 - Google wants to obtain more mainstream advertisers with deep pockets in Greater China, to build their brands online. Comments

China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Features

beandcheery Oct 29, 2013 - China's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. Comments

Mad Men to Machine Mavericks: Google Adx on RTB Trends in Asia [Video]

rtbseshk Oct 7, 2013 - Google AdX exec discusses how marketers are leveraging first-party and third-party data in the region, including the infrastructure available to support seamless real-time biddable activity. Comments

Facebook Aims to Grow PMD Program in Asia Pacific

facebook Oct 2, 2013 - The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office. Comments

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