Marketing News & Expert Advice
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Standard Chartered Breeze Sets World Record on Everest; Over 20 Million Impressions on Social Media
Jun 14, 2013 - The bank's chief information officer shares his perspective on using social media for the feat. Comments
WWF Exec: Using Social Media to Drive Earth Hour 2013
May 6, 2013 -
The NGO focused on a digital-first campaign leveraging social this year.
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Standard Life Hong Kong Makes Foray Into Facebook Marketing
May 2, 2013 -
Its chief marketing officer has led the social media strategy and launched a Facebook page in February.
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Q&A with Kinetic ONE: Video Content Marketing Opportunities in China
Apr 26, 2013 - While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds communities around branded content. Comments
Will Taobao Juhuasuan Overtake Yahoo Hong Kong?
Apr 25, 2013 -
According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong.
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DBS Bank Uses Group Buy and Facebook to Acquire Affluent Customers [Case Study]
Apr 24, 2013 -
The financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effective way.
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Yahoo Opens Online Outlet Stores in Hong Kong
Apr 22, 2013 -
The web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city.
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Spotify Inks Major Launch Advertisers As It Expands Into Asia
Apr 18, 2013 -
The music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia.
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McDonald's Gets Youths to Build Big Macs by Shaking Their Phones
Apr 11, 2013 -
The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" personality.
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China's Social Media Landscape 2013 - CIC CEO on Social TV, WeChat, and More
Apr 10, 2013 -
CIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape.
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Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline
Apr 4, 2013 -
WPP's audience buying firm continues Asia expansion with plans to be in 13 markets by year end.
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MediaQuark Unveils Programmatic Media Trading for APAC Advertisers
Jun 11, 2013 -
Capitalizing on Google's forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims to offer advanced tech solutions to advertisers.
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Choosing a Digital Agency: Advice From SAP and Adidas [Video]
Jun 7, 2013 -
How do brand marketers manage their agencies when things don't work out?
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Tencent Launches Tango DSP
Jun 7, 2013 -
China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange.
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China's E-Tail Landscape: What's the Recipe for Success?
May 31, 2013 - McKinsey China forecasts that e-tailing could reach $650 billion by 2020. Comments
Coca-Cola Kicks Off 'Share A Coke' Summer Campaign in China
May 30, 2013 -
Insights on how the global campaign has been adapted to the China market.
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SoLoMoCo in Asia: Just Another Buzzword?
May 29, 2013 -
Arthur Policarpio, head of Mobext Asia Pacific, explains what SoLoMoCo as an emerging trend means for businesses.
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Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires
May 24, 2013 -
VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires.
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China Exec Moves & Industry Roundup: Isobar, Carat, IPG Mediabrands, and RedWorks
May 22, 2013 -
Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president.
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SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyalty Platform
May 14, 2013 -
The Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with walk-in customers.
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Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days
May 8, 2013 -
Within six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 subscribers to qualify as an official account.
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