analytics-measurement

3 Challenges in Multichannel Analytics

Feb 23, 2015 - There are many solutions on the market for multichannel analytics, but most have their issues. Here is a look at some of the most common problems. Comments

The 4 Horsemen of the Digital Analytics Apocalypse

four-horsement-analytics Feb 10, 2015 - Many things can go wrong in the world of digital analytics. Here are four common problems, personified as the four horsemen, and tips for how you can battle them. Comments

Black Box vs. Tool Box Analytics in Digital Media

tvshopper Jan 27, 2015 - As the digital TV industry continues to evolve, so must the metrics used to measure its success. Comments

A Tenuous Link Between Digital Marketing and #CharlieHebdo

je-suis-charlie Jan 9, 2015 - The tragic events in Paris this week brought the world to a standstill - but did digital marketers react as they should? Comments

Why You Probably Don't Need Analytics Training

shutterstock-154221011 Dec 1, 2014 - Although many jump to training as the answer to their analytics woes, training alone may not solve all your problems. Comments

5 Weird Tricks for Keeping Analytics Projects on Track

analytics-shutterstock-139983946 Nov 3, 2014 - These may not be the first things you think of when it comes to managing your analytics projects, but they will help you keep your analytics customers happy, whether they're internal or external. Comments

The Sudden Death of Cable?

tv-static Oct 20, 2014 - The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact on the world of digital video analytics. Comments

Yes It’s True: Television Rules the Ad Waves

tv-static Oct 6, 2014 - Even though we have reportedly "stopped watching TV," the majority of ad dollars are still spent on television ads. Is it because no one can stand Internet ads? Comments

Enterprises: Fix These 3 Analytics Challenges Now

advanced-analytics Sep 8, 2014 - These three analytics fixes, while they may be tricky to implement, are essential to helping you better manage your campaigns and your business as a whole. Comments

Are You Bored by Tag Management?

tag-management1 Aug 11, 2014 - Tags allow marketers to conduct precise data collection and without them the analytics process can devolve into chaos. So, are you still bored with tag management? Comments

Microsoft: Who Cares?

Microsoft Jul 28, 2014 - Microsoft's recent announcement that it will lay off 18,000 employees further shows the company's missteps in today's technology world, but it seems no matter what the numbers say, Microsoft is here to stay. Comments

Is SEO Dead?

search-sem-seo-word-cloud Jul 14, 2014 - SEO may no longer be the answer to your traffic-related prayers, as Google's algorithms move away from rewarding SEO principles and toward featuring sites with the best content. Comments

Light a Candle for the Digital Marketer in an Age of Privacy Confusion

memorial candle Jun 30, 2014 - In an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly so, marketers are beginning to worry. Comments

"Moneyball" vs. Creative: Where Data and Marketing Collide

creative-data-collision Jun 16, 2014 - Data and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts. Comments

Mr. Webb and the Google Car: Out for a Spin

google-self-driving-car-2 Jun 2, 2014 - A look at what riding in a driverless Google Car could be like. Comments

All the Information in All the World

Big data May 19, 2014 - Behavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, the benefit of data-collection can be summed up as a single concept: "insight." Comments

The Murky Waters of SEO

seo-analytics May 8, 2014 - SEO can work well for your business if it's done right. The trouble is, you may have a very hard time figuring out if it is in fact being done right. Comments

The Promise of True Digital Measurement — and Its Betrayal

analytics-shutterstock-139983946 Apr 21, 2014 - The concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement model, it is perhaps an even more potent indictment of the amped-up promises of digital analytics in general... Comments

Why You Can't Get Those Numbers Today (and How You Can Tomorrow)

numbers-random Apr 7, 2014 - Why can't you get the numbers? It's not because the measurement application can't do it - it's because developers are busy with other things. If you can coordinate closely with your analytics experts and your developers, you will then be in a position... Comments

I Hate Analytics

analytics-shutterstock-139983946 Mar 10, 2014 - Here's a look at the many reasons digital analytics can bother even an expert. But although analytics may be annoying to those in the field, customers need the numbers anyway. Comments

Software Fatigue and How to Fight It

fatigue-small-shutterstock-124736755-1 Feb 24, 2014 - Anyone not lost in the jungle believing World War II is still raging also knows that a successful software product is the key to riches almost unimaginable. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • Product Manager - Contract position
      Product Manager - Contract position (Wiley Publishing) - HobokenThis position can be located in either Hoboken, NJ or Indianapolis, IN. We are...
    • Manager of Online Advertising
      Manager of Online Advertising (Connections Education) - ColumbiaCompany Summary: Connections Education is a leading provider of high-quality, highly...
    • SEO Manager
      SEO Manager (Ziff Davis) - New YorkAre you an experienced digital marketer with enterprise level SEO experience that wakes up in the morning thinking...