How meaningful is your campaign attribution?

Nov 19, 2015 - Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substantial conversions? Comments

3 changes that will re-make your analytics

data-photo-unsplash1427751840561-9852520f8ce8 Nov 6, 2015 - In addition to modifying how tags are managed and where they are placed, you can refine your analytics strategy and improve data collection accuracy by aligning a data layer with the TMS. Comments

How to make data actionable by using segments

segmentsdata Oct 21, 2015 - Here's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and yield more conversions. Comments

Analytics agencies: what’s the right fit?

analytics-help-shutterstock-278678147 Oct 9, 2015 - Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions to narrow down the search. Comments

Ad Blocking Blocks Publishers’ Business Model, Threatens Free Internet

ad-blocking Sep 21, 2015 - How will the integration of new ad-blocking technology, such as Apple's latest mobile iOS software update, affect the current state of the free Internet and the future of publishing? Comments

Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

analyst-analytics Aug 28, 2015 - When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effective plan prior to code implementation. Comments

Advertising is on Life Support: Content is About to Be King

content-marketing-new Jul 27, 2015 - Content is about to be king because everyone can market their content directly to one another without the increasingly irrelevant contribution of a publisher. Comments

Unlock Market Expertise with Data You're Already Collecting

eforum-expert Jul 13, 2015 - Marketers can solidify their expert reputations by leveraging data they already have. It all starts with unique data sets, which can be passed along - and eventually sold - to others. Comments

One Metric is All You Need

metric-a-b Jun 15, 2015 - Data algorithms should be focused on that one metric you need most - the "golden metric" - which also happens to be the one metric complex analytics often leave out. Comments

"Digital is Destroying Everything" and Why I Wrote It

robots Jun 1, 2015 - Despite the self-admittedly clickbait title, this columnist's new book is about the things that digital innovations has eclipsed, many of which were on the verge of collapse. Comments

Civil Rights: Turning Data into Action

shutterstock-172200767 May 18, 2015 - Smartphones and social media have made everyone aware of recent police brutality, but it's still happening. This illustrates the disconnect between data and action. Comments

5 Steps to Content Optimization

content Apr 20, 2015 - These five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing. Comments

The Goldfish Generation: Attention Is the New Currency for Advertisers

emerging-seeding-growth-1 Apr 6, 2015 - Our attention spans are becoming shorter and shorter, so marketers must strive to capture consumers' attention with creative, real-time campaigns. Comments

Should Brands Pull Back on Detailed Analytics?

analytics-measurement Mar 23, 2015 - There is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long run? Comments

Why You Need Pay-for-Performance Analytics

advanced-analytics Mar 9, 2015 - It's rare to find a company that suggests to its clients that it be paid on performance - but wouldn't it be nice if that were the standard? Comments

3 Challenges in Multichannel Analytics

analytics-measurement Feb 23, 2015 - There are many solutions on the market for multichannel analytics, but most have their issues. Here is a look at some of the most common problems. Comments

The 4 Horsemen of the Digital Analytics Apocalypse

four-horsement-analytics Feb 10, 2015 - Many things can go wrong in the world of digital analytics. Here are four common problems, personified as the four horsemen, and tips for how you can battle them. Comments

Black Box vs. Tool Box Analytics in Digital Media

tvshopper Jan 27, 2015 - As the digital TV industry continues to evolve, so must the metrics used to measure its success. Comments

A Tenuous Link Between Digital Marketing and #CharlieHebdo

je-suis-charlie Jan 9, 2015 - The tragic events in Paris this week brought the world to a standstill - but did digital marketers react as they should? Comments

Why You Probably Don't Need Analytics Training

shutterstock-154221011 Dec 1, 2014 - Although many jump to training as the answer to their analytics woes, training alone may not solve all your problems. Comments

5 Weird Tricks for Keeping Analytics Projects on Track

analytics-shutterstock-139983946 Nov 3, 2014 - These may not be the first things you think of when it comes to managing your analytics projects, but they will help you keep your analytics customers happy, whether they're internal or external. Comments

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