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Why You Can't Get Those Numbers Today (and How You Can Tomorrow)

Apr 7, 2014 - Why can't you get the numbers? It's not because the measurement application can't do it - it's because developers are busy with other things. If you can coordinate closely with your analytics experts and your developers, you will then be in a position to know those numbers. Comments

I Hate Analytics

analytics-shutterstock-139983946 Mar 10, 2014 - Here's a look at the many reasons digital analytics can bother even an expert. But although analytics may be annoying to those in the field, customers need the numbers anyway. Comments

Software Fatigue and How to Fight It

fatigue-small-shutterstock-124736755-1 Feb 24, 2014 - Anyone not lost in the jungle believing World War II is still raging also knows that a successful software product is the key to riches almost unimaginable. Comments

Accuracy, or Something Like It

accuracy-shutterstock-152900366 Feb 20, 2014 - How often have you not acted on what your digital analytics are telling you? How often is that because you don't trust the numbers? Data accuracy, or something like it, is key to data relevancy. Comments

Does Google Control Your Destiny?

Google logo on wall Feb 10, 2014 - Visibility is a top goal for digital marketers, and it boils down to a very particular and very mysterious process we know as "Google Search Ranking." Comments

Can Digital Analytics Save Itself?

imd-analytics-report-nov2013 Jan 27, 2014 - Many marketers struggle with the basics of digital analytics, but automation may be key in helping them achieve success. Comments

2014: The Year Marketing Automation Gets the Recognition It Deserves

shutterstock-144078886 Jan 13, 2014 - Marketing automation has no agenda except to respond to data and seek a return on marketing content. As marketers get familiar with its successes, marketing automation will grow rapidly. Comments

The Only Story That Mattered in 2013

china-computer-spy Dec 24, 2013 - Snowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untroubled. Comments

First Impressions Count, But Ad Impressions May Not

Artist impression of a GPS satellite model viewed from the gallery sweeping elevated walkway. C. 2013 Science Museum Universal Design Studio Dec 12, 2013 - Don't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater value in your PPC campaigns. Comments

Digital Analytics in an Age of Spying

An eye in close-up superimposted by a screen of random numbers Nov 18, 2013 - Marketers need to be concerned with recent revelations about spying and the atmosphere of mistrust being fostered around digital analytics. Comments

Can Analytics Help Save Obamacare?

shutterstock-120013600 Nov 4, 2013 - Columnist Andrew Edwards makes the case for site analytics as the saviour for the ailing Affordable Care Act website, rife with issues since its launch. Comments

Are Multi-Channel Analytics Vendors Failing the Market?

Mobile Clicks Analytics Oct 21, 2013 - Multi-channel analytics technology is outpacing the customers' ability to comprehend and utilize. Columnist Andrew Edwards explains. Comments

Data Gaps & Governance: What Was True in the Morning Becomes a Lie Before Noon

acad-1113 Oct 7, 2013 - Governance is critical in managing the masses of data available in online business, yet many admit their organization still lacks a data governance policy. Comments

Convergence Analytics 2.0: Everybody is Still Measuring Everything

convergence-analytics-report Sep 23, 2013 - Convergence Analytics 2.0 calls out a number of factors that seemed to be impeding adoption of what really is a good idea - the ability to see more data at once, more quickly and at lower overall cost. Comments

3 Digital Practices Brands Need to Master Before It's Too Late

cmo-test Aug 26, 2013 - These three important challenges must be met by any brand hoping to get more value out of its digital properties. Comments

Mobile Measurement: Let's Clear the Air(waves)

mobile-measurement Jul 29, 2013 - Mobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an opportunity to understand its rich potential. Comments

Convergence Analytics Now: 3 Ways This New Market Changes Everything

convergence Jul 11, 2013 - Whoever can claim to understand this new type of offering best and most comprehensively will likely carve out a new and very desirable niche for themselves within the organization. Comments

The 4 Ps of Digital Analytics: Why They're in Sequence

four-ps Jul 1, 2013 - Be sure to decide on a platform after you've got the right people, have a purpose to your measurement, and a process wherein you'll generate marketing success. Comments

Digital Analytics Is Not Surveillance

privacy-image Jun 17, 2013 - And how I warned about this just before the NSA PRISM scandal broke. Comments

4 Ways Digital Analytics Is Changing Forever

digital-advertising Jun 3, 2013 - An entirely new approach to digital marketing and analytics is taking hold. Are you ready for it? Comments

4 Marketing Buzzwords That Shouldn't Scare You

keywordsimage May 20, 2013 - Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on. Comments

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