analytics-framework

Hello, I Am Analytics. And That's Not

Apr 22, 2013 - It's time for some clarity about what we really mean when we talk about analytics. Comments

4 Key Facts From Convergence Analytics Showtime at SES NY

convergence-analytics-report Apr 8, 2013 - A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important as applications. Comments

Yogi Berra: 4 'Comments' on Mobile Marketing

yogi-berra2 Mar 25, 2013 - What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones? Comments

5 Facts You Need to Know About Convergence Analytics

convergence Mar 11, 2013 - If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company. Comments

Real Time Means Right Time

realtime Feb 25, 2013 - Data is actionable only if it comes at the right time. So, depending on what kind of action you need to take, "real time" will mean "soon enough so I could do something with it." Comments

Can We Predict Predictive?

future-predictions Feb 11, 2013 - Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI? Comments

Update: Last Person With 'Privacy' Revealed

privacy-image Jan 28, 2013 - When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value. Comments

What's Wrong With 'The Hobbit' (and Maybe Your Analytics)

gollum Jan 14, 2013 - What the bloated adaptation of J.R.R. Tolkien's novel can teach you about trimming down your analytics efforts. Comments

Top 3 Reasons Why You Need Tag Management Right Now

your-tags Dec 31, 2012 - How marketers can gain much-needed control over their analytics destiny. Comments

The Dawn of Convergence Analytics

dawn-of-convergence-analytics Dec 17, 2012 - Several players are in the market already and they're working hard to pull together data sources from web usage, call centers, CRM, campaign data, demographics, and competitive data. Comments

Mapping the Future: 3 Essential Terms You Must Redefine Today

shutterstock-70014118 Dec 3, 2012 - We need terms to be accurate and granular enough that we can use them successfully to navigate our study of digital user behavior. Comments

Low-Hanging Fruit: 4 Ways to Improve Analytics by Getting the Easy Stuff Right

ripe-lemon Nov 19, 2012 - Making sure you audit, kill zombie profiles, stay true to yourself, and get properly trained will bring noticeable improvements in analytics. Comments

Universal Predictive Convergence Analytics

digital Nov 5, 2012 - What the recently announced beta release of Google's Universal Analytics tool, which purports to join data from multiple sources and display the results in a single dashboard, means for marketers. Comments

Shut Down Your Website

shut-down Oct 22, 2012 - If your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all? Comments

Tag Management Hits the Big Time

largenewgooglelogofinalflat-a Oct 8, 2012 - Google announces its tag management tool. Comments

The Tracking Meme and Its Perils

don-t-track-me Sep 24, 2012 - Shouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be improved? Comments

Web Analytics Maturity: 3 Signs on the Road to Success

Sep 10, 2012 - Is your organization still compartmentalizing web analytics away from other marketing measurement? You may have some catching up to do. As you start on that process, look for these three signs. Comments

The Tabloid Paradigm and Beyond

Aug 27, 2012 - Five ways to engineer content for success. Comments

5 Free or Darn-Near Free Web Analytics Tools Besides Google

Jul 30, 2012 - With any of these five tools you will either pay little or nothing for a hosted service - and Google won't own your data…pretty tempting. Comments

3 Reasons Why Analytics Disappoints and How Not to Be Disappointed

Jul 16, 2012 - Your disappointing analytics could be due to business misalignment, poor implementation, or company politics. Comments

5 Little Known Facts About Google Analytics (and Why They Matter)

Jul 2, 2012 - Google Analytics may be "free" to get, but not free to "get right." Comments

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