digital

Universal Predictive Convergence Analytics

Nov 5, 2012 - What the recently announced beta release of Google's Universal Analytics tool, which purports to join data from multiple sources and display the results in a single dashboard, means for marketers. Comments

Shut Down Your Website

shut-down Oct 22, 2012 - If your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all? Comments

Tag Management Hits the Big Time

largenewgooglelogofinalflat-a Oct 8, 2012 - Google announces its tag management tool. Comments

The Tracking Meme and Its Perils

don-t-track-me Sep 24, 2012 - Shouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be improved? Comments

Web Analytics Maturity: 3 Signs on the Road to Success

Sep 10, 2012 - Is your organization still compartmentalizing web analytics away from other marketing measurement? You may have some catching up to do. As you start on that process, look for these three signs. Comments

The Tabloid Paradigm and Beyond

Aug 27, 2012 - Five ways to engineer content for success. Comments

5 Free or Darn-Near Free Web Analytics Tools Besides Google

Jul 30, 2012 - With any of these five tools you will either pay little or nothing for a hosted service - and Google won't own your data…pretty tempting. Comments

3 Reasons Why Analytics Disappoints and How Not to Be Disappointed

Jul 16, 2012 - Your disappointing analytics could be due to business misalignment, poor implementation, or company politics. Comments

5 Little Known Facts About Google Analytics (and Why They Matter)

Jul 2, 2012 - Google Analytics may be "free" to get, but not free to "get right." Comments

Too Much Data Means Too Much Data

Jun 4, 2012 - Don't get distracted by what you might get, but focus on what you know you can have. Comments

Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel

May 21, 2012 - The cure is to measure campaign success via independent means: not the advertising venue, not the advertising creatives, not the ad network. Comments

Is Facebook Destroying Trust in Marketers?

Apr 23, 2012 - The future of data collection relies on broad public acceptance. Comments

Funnel Automation: Customer Conversion at Warp Speed

Apr 9, 2012 - Funnel automation tools offer a practical, programmatic approach that can make the customer's trip from front door to cash register quicker and more frequent. Comments

Web Officially Dead: Sources

Mar 12, 2012 - How apps, sapps, and mapps are changing the conversion landscape and giving new life to the web. Comments

The Insight Game and Its Perils

Feb 27, 2012 - One of the highest barriers to insight is poorly planned, poorly implemented, unmaintained technology. Comments

Missing Persons Alert: Analytics Superhuman

Feb 13, 2012 - Companies looking for the caped crusader of analytics are probably hoping in vain. Comments

5 Essential Practices of the Data-Driven Organization

Jan 30, 2012 - An organization designed around intelligence gained from the data it collects about its customer interactions will have these five characteristics. Comments

Blowing It Big Time in Web Analytics

Jan 17, 2012 - The battle for who controls your company's web analytics heats up. Comments

It's 2012 - Why Are We Still Talking About Privacy?

Jan 3, 2012 - What are we getting for trading away our formerly precious privacy? A leap forward to a more highly evolved state. Comments

Analytics Bridge to Nowhere

Dec 19, 2011 - What happens when you've planned for day one but not day 150. Comments

So Who Asked? - What Governments Officially Say About Web Analytics

Dec 5, 2011 - How governments stand in relation to the maturity of web analytics efforts. Comments

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