On the Road Again...With E-Mail

Jun 28, 2007 - Even when your audience takes a break from the everyday, you can reach them with e-mail. Comments

Putting the Service in E-mail Service Provider

May 31, 2007 - What you must demand from an ESP to ensure campaign success. Comments

No Cents

May 3, 2007 - Postal rates are going up...again. Is it finally time to force customers into the digital channel? Comments

Easy Local E-mail Solutions

Apr 5, 2007 - What local businesses can gain from e-mail marketing. Comments

E-Mail Marketing: Digital-Ink Publishing

Mar 8, 2007 - If Bill Ziff were alive today, what would he think of e-mail marketing? Comments

Dare to Do Mighty E-mail Things

Feb 8, 2007 - Seven parameters for an effective e-mail strategy. Comments

Seven Audacious E-Mail Goals

Jan 11, 2007 - Where e-mail will go in an ideal world. Comments

New Year's Resolution: Quality E-Mail Relationships

Dec 14, 2006 - We live in a world obsessed with commoditizing the power of relationships. Resolve to kick this obsession and really build customer relationships. Comments

The Power of "Thank You"

Nov 16, 2006 - Why do so many companies miss the basics of building customer relationships? Comments

Same Time, Last Year

Oct 19, 2006 - Jumpstart holiday communications with each customer segment by leveraging last year's data. Comments

What's Not Working?

Sep 21, 2006 - Have you fallen into the what-I-don't-know-won't-hurt-me syndrome? Comments

E-Mail Insight and Initiative

Aug 24, 2006 - E-mail provides insight into customers. But are you taking the initiative with that data? Comments

Ride Reports

Jul 27, 2006 - The e-mail lifeline. Comments

The Message Is the Medium

Jun 29, 2006 - Marketing roles are changing. Do you have messaging experts? Comments

Let’s Kill Off the ’Report Spam’ Button

Jun 1, 2006 - Is it too easy for e-mail detractors to voice complaints? Comments

Selling Stuff

May 4, 2006 - Forget more testing! Get out there and experiment with new e-mail marketing strategies. Comments

Marketing Budget Allocation: Follow the Money

Apr 6, 2006 - It’s time to realistically plan for the future by allocating appropriate dollars to e-mail and the Web. Comments

Data Held Hostage

Mar 9, 2006 - A bias against outsourcing, combined with overburdened IT staff, needlessly hinders effecting e-mail communications strategies. Comments

AOL's Getting Into the Postage Game

Feb 9, 2006 - AOL will require postage on incoming mail to authenticate messages to its subscribers. Will it help with spam? Comments

Crystal Ball Predictions for E-Mail

Jan 12, 2006 - The top 10 e-mail predictions for '06. Comments

What’s Your E-Mail Delivery Speed?

Dec 15, 2005 - Does your e-mail service provider have a speed limit? Comments

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