Marketing News & Expert Advice
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On the Road Again...With E-Mail
Jun 28, 2007 - Even when your audience takes a break from the everyday, you can reach them with e-mail. Comments
E-Mail Insight and Initiative
Aug 24, 2006 - E-mail provides insight into customers. But are you taking the initiative with that data? Comments
Ride Reports
Jul 27, 2006 - The e-mail lifeline. Comments
The Message Is the Medium
Jun 29, 2006 - Marketing roles are changing. Do you have messaging experts? Comments
Let’s Kill Off the ’Report Spam’ Button
Jun 1, 2006 - Is it too easy for e-mail detractors to voice complaints? Comments
Selling Stuff
May 4, 2006 - Forget more testing! Get out there and experiment with new e-mail marketing strategies. Comments
Marketing Budget Allocation: Follow the Money
Apr 6, 2006 - It’s time to realistically plan for the future by allocating appropriate dollars to e-mail and the Web. Comments
Data Held Hostage
Mar 9, 2006 - A bias against outsourcing, combined with overburdened IT staff, needlessly hinders effecting e-mail communications strategies. Comments
AOL's Getting Into the Postage Game
Feb 9, 2006 - AOL will require postage on incoming mail to authenticate messages to its subscribers. Will it help with spam? Comments
Crystal Ball Predictions for E-Mail
Jan 12, 2006 - The top 10 e-mail predictions for '06. Comments
What’s Your E-Mail Delivery Speed?
Dec 15, 2005 - Does your e-mail service provider have a speed limit? Comments
Putting the Service in E-mail Service Provider
May 31, 2007 - What you must demand from an ESP to ensure campaign success. Comments
No Cents
May 3, 2007 - Postal rates are going up...again. Is it finally time to force customers into the digital channel? Comments
Easy Local E-mail Solutions
Apr 5, 2007 - What local businesses can gain from e-mail marketing. Comments
E-Mail Marketing: Digital-Ink Publishing
Mar 8, 2007 - If Bill Ziff were alive today, what would he think of e-mail marketing? Comments
Dare to Do Mighty E-mail Things
Feb 8, 2007 - Seven parameters for an effective e-mail strategy. Comments
Seven Audacious E-Mail Goals
Jan 11, 2007 - Where e-mail will go in an ideal world. Comments
New Year's Resolution: Quality E-Mail Relationships
Dec 14, 2006 - We live in a world obsessed with commoditizing the power of relationships. Resolve to kick this obsession and really build customer relationships. Comments
The Power of "Thank You"
Nov 16, 2006 - Why do so many companies miss the basics of building customer relationships? Comments
Same Time, Last Year
Oct 19, 2006 - Jumpstart holiday communications with each customer segment by leveraging last year's data. Comments
What's Not Working?
Sep 21, 2006 - Have you fallen into the what-I-don't-know-won't-hurt-me syndrome? Comments
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