Integrated marketing has become essential, though tougher than ever to perform efficiently as marketing channels evolve and approaches for measuring results mutate. Helping ClickZ readers work through these challenges is Augustine Fou , SVP of digital strategy at MRM Worldwide
Integrated marketing has become essential, though tougher than ever to perform efficiently as marketing channels evolve and approaches for measuring results mutate.
Helping ClickZ readers work through these challenges is Augustine Fou, SVP of digital strategy at MRM Worldwide.
This week, Augustine joins ClickZ’s roster of Expert columnists, writing the Integrated Marketing column. Here, he’ll discuss best practices and share his insights for integrating and optimizing marketing initiatives.
Check out his inaugural ClickZ column, “Make Digital Work for Your Customers.”
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