The Truth About Email Marketing

ABOUT THE AUTHOR

Simms Jenkins is CEO of BrightWave Marketing, North America's leading email marketing focused digital agency. The award-winning firm specializes in partnering with its clients to strategically develop, manage, and optimize all digital messaging programs that drive revenue, cut costs, and build relationships. Jenkins has led BrightWave Marketing in establishing a top tier client list including AGCO, Affiliated Computer Services (A Xerox Company), Chick-fil-A, Cox Business, Phillips 66, and ServiceMaster.

Jenkins was awarded the prestigious AMY 2010 Marketer of the Year from the American Marketing Association for being the top agency marketer and the Email Marketer of the Year at the Technology Association of Georgia's Tech Marketing Awards. Jenkins is regarded as one of the leading experts in the email marketing industry and is regularly cited by the media as such and called upon by the financial community to provide market insight and consulting.

Jenkins is the author of "The Truth About Email Marketing," which was published by Pearson's Financial Times Press and is currently the Email Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news and commentary in the world, online or off. His industry articles have been called one of the top 21 information sources for email marketers. He has been featured in the Wall Street Journal, Bloomberg TV, Wired Magazine, and scores of other leading publications and media outlets.

Additionally, Jenkins is the creator of EmailStatCenter.com and SocialStatCenter.com, the leading authorities on email and social media metrics. Prior to founding BrightWave Marketing, Jenkins headed the CRM group at Cox Interactive Media.