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Social Media Metrics, How to Measure and Optimize Your Marketing Investment

  |  February 3, 2009   |  Comments

What customers are saying about you online is now more important than your advertising. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media efforts.

social-media-metricsWhat customers are saying about you online is now more important than your advertising. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuringthe success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media efforts.

http://bit.ly/SocialMetrics

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ABOUT THE AUTHOR

Jim Sterne

Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships. Sterne has written eight books on using the Internet for marketing, produces the eMetrics Marketing Optimization Summit and is co-founder and current chairman of the Digital Analytics Association.

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