webmetrics

Web Metrics, Proven Methods for Measuring Web Site Success

  |  January 15, 2009   |  Comments

Web Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer and the company come together.

webmetricsWeb Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer and the company come together:
      Advertising: Raise awareness
      Marketing: Educate and persuade
      Sales: Complete the transaction
Customer Service: Answer questions and solve problems.
This is a business book for business people. Web Metrics takes a commonsense approach to what can be measured and business perspective about what should be measured.

http://www.amazon.com/exec/obidos/ASIN/0471220728/httpwwwrising

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ABOUT THE AUTHOR

Jim Sterne

Jim Sterne is an international consultant who focuses on measuring the value of the Web as a medium for creating and strengthening customer relationships. Sterne has written eight books on using the Internet for marketing, is the founding president and current chairman of the Digital Analytics Association and produces the eMetrics Summit and the Media Analytics Summit.

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