World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition

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Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne updates his book on how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition.

http://www.amazon.com/exec/obidos/ISBN=0471416215/httpwwwrising