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Sign Me Up: A Marketer's Guide to Email Newsletters the Build Relationships and Boost Sales

  |  December 30, 2008   |  Comments

Written by Matt Blumberg, founder and CEO, Return Path, Inc., and Michael Mayor along with Stephanie Miller and Tami Monahan Forman

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Whatever you imagine, we can help you achieve with this classic e-mail marketing handbook.

  • Write and design great newsletters
  • Build and maintain responsive and targeted lists
  • Increase response to every e-mail you send
  • Test and measure the effectiveness of your e-mail program
  • Make sure your messages reach the inbox

Find the book here.

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ABOUT THE AUTHOR

Stephanie Miller

Stephanie Miller is a partner with brand and marketing technology strategy firm TopRight Partners. She is a relentless customer advocate and a champion for marketers creating memorable customer experiences. A digital marketing and CRM expert, she helps sophisticated marketers balance the right mix of people, process, and technology to optimize a data-driven content marketing strategy. She speaks and writes regularly and leads several industry-wide initiatives. Feedback and column ideas most welcome, to smiller AT toprightpartners DOT com or @stephanieSAM.

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