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Sign Me Up: A Marketer's Guide to Email Newsletters the Build Relationships and Boost Sales

  |  December 30, 2008   |  Comments

Written by Matt Blumberg, founder and CEO, Return Path, Inc., and Michael Mayor along with Stephanie Miller and Tami Monahan Forman

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Whatever you imagine, we can help you achieve with this classic e-mail marketing handbook.

  • Write and design great newsletters
  • Build and maintain responsive and targeted lists
  • Increase response to every e-mail you send
  • Test and measure the effectiveness of your e-mail program
  • Make sure your messages reach the inbox

Find the book here.

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ABOUT THE AUTHOR

Stephanie Miller

Stephanie Miller is a relentless customer advocate and a champion for marketers creating memorable online experiences. A digital marketing expert, she helps responsible data-driven marketers connect with the people, resources, and ideas they need to optimize response and revenue. She speaks and writes regularly and leads many industry initiatives as VP, Member Relations and Chief Listening Officer at the Direct Marketing Association (www.the-dma.org). Feedback and column ideas most welcome, to smiller AT the-dma DOT org or @stephanieSAM.

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