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Sign Me Up: A Marketer's Guide to Email Newsletters the Build Relationships and Boost Sales

  |  December 30, 2008   |  Comments

Written by Matt Blumberg, founder and CEO, Return Path, Inc., and Michael Mayor along with Stephanie Miller and Tami Monahan Forman

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Whatever you imagine, we can help you achieve with this classic e-mail marketing handbook.

  • Write and design great newsletters
  • Build and maintain responsive and targeted lists
  • Increase response to every e-mail you send
  • Test and measure the effectiveness of your e-mail program
  • Make sure your messages reach the inbox

Find the book here.

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ABOUT THE AUTHOR

Stephanie Miller

Stephanie Miller is a partner with brand and marketing technology strategy firm TopRight Partners, which helps customers use the technology they have today to do the marketing they want to do today and tomorrow. She is a relentless customer advocate and a champion for marketers creating memorable customer experiences. A digital marketing and CRM expert, she helps sophisticated marketers balance the right mix of people, process, and technology to optimize a data-driven content marketing strategy. She speaks and writes regularly and leads several industry-wide initiatives. Feedback and column ideas most welcome, to smiller AT toprightpartners DOT com or @stephanieSAM.

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