The president of Semantic Studios speaks about the idea of findability and the importance of a navigatable and friendly user interface during the 2009 SES Chicago keynote address.
Peter Morville, president of Semantic Studios, discusses the concept of "findability" and the importance of an interface that's user friendly and easy to navigate during the 2009 SES Chicago keynote address. He is a writer, speaker, and consultant best known for his work on the discipline of information architecture. His bestselling books include his latest, Search Patterns, published in January 2010, as well as Information Architecture for the World Wide Web and Ambient Findability.
Peter advises clients including AT&T, Harvard, IBM, the Library of Congress, Microsoft, and the National Cancer Institute. His work on experience design and the future of search has been covered by Business Week, The Economist, Fortune, NPR, and The Wall Street Journal.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.