Twitter 2.0: Creating and Distributing the Message [Video]

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Part social network, part social search engine and all social media marketing opportunity, tapping into the power of Twitter can help your business reach more customers, influencers, and audiences than ever before. If you've been experimenting with Twitter and want access to advanced tactics for identifying influentials, effective messaging strategy, integration with other social media, operationalizing message distribution, and measurement, then this is the podcast for you. Oprah and Ashton Kutcher might have the followers, but this panel discussion focuses on results.

Moderator:

• Matt McGowan, managing director, Americas, Incisive Media

Speakers:

• Hollis Thomases, founder, WebAdvantage.net
• Michael Gray, owner, Atlas Web Service
• Paul Madden, owner, Automica Limited

From SES New York 2011