A look at the role of demand-side platforms and ad exchanges in the digital media landscape.
What role do demand-side platforms play in the digital media supply chain? How do they "plug in" to supply sources such as ad exchanges? Are they friend or foe of the ad agency, the ad network, and the publisher? Where is the money and the margin? Where are the threats, opportunities, and impacts to ad holding companies and the biggest players such as Google, Yahoo, Microsoft, and AOL?
From SES New York 2011
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT