March 22, 2011 | Comments
What role do demand-side platforms play in the digital media supply chain? How do they "plug in" to supply sources such as ad exchanges? Are they friend or foe of the ad agency, the ad network, and the publisher? Where is the money and the margin? Where are the threats, opportunities, and impacts to ad holding companies and the biggest players such as Google, Yahoo, Microsoft, and AOL?
From SES New York 2011
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year.
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December 12, 2013
1:00pm ET / 10:00am PT