RTB, DSP, ATD, WTF: Finding Quality Is a Sea of Solutions [Video]

March 22, 2011   |  Comments

What role do demand-side platforms play in the digital media supply chain? How do they "plug in" to supply sources such as ad exchanges? Are they friend or foe of the ad agency, the ad network, and the publisher? Where is the money and the margin? Where are the threats, opportunities, and impacts to ad holding companies and the biggest players such as Google, Yahoo, Microsoft, and AOL?

Loading the player ...

Moderator:

  • Jay Sears, general manager, ContextWeb Ad Exchange

Speakers:

  • Jeff Green, CEO and founder, The Trade Desk
  • Ian Leuchnars, SVP, search technology, 24/7 Real Media
  • Nathan Woodman, managing director, Adnetik
  • Chris Sukornyk, CEO, Chango
  • Robert Daniel, EVP, advertising sales at OwnerIQ

From SES New York 2011

 

SES Toronto Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

e-Learning Courses

Jobs

    • ACCOUNT EXECUTIVE
      ACCOUNT EXECUTIVE (BusinessOnline) - San Diego   COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time...
    • DIGITAL MARKETING ACCOUNT DIRECTOR
      DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171   COMPANY DESCRIPTION...
    • Operational Manager
      Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco     BoostCTR is an online solution that allows AdWords, adCenter...