Local + Social: The Future of Promotion [Video]

  |  March 23, 2011   |  Comments

Maximize visibility in local search and on the social web with these insights.

Clearly two of the hottest categories in online marketing are local search and social. Find which data feed services work best for mass local listings online and on the mobile web plus which social networking features have the most effect on local marketing. From geo-location social media with Foursquare to local search marketing with Google Places, this video offers strategies for maximizing visibility in local search and on the social web.

Moderator:

  • Anna Maria Virzi, executive editor, ClickZ

Speakers:

  • Gregg Stewart, president, 15miles
  • Dilip Venkatachari, CEO and co-founder, Compass Labs
  • Ryan Fritzky, director of product management, Marchex
  • Andrew Lovasz, group director, search, Organic

From SES New York 2011

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SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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