Tips and tricks to uncover the important information on a new site that is necessary to develop a long-term strategy.
An initial analytics evaluation is very different from monitoring a campaign, so how do you even begin to evaluate a brand new site and uncover the first things that need to be measured and completed? These panelists will share their tactics for first-time evaluations and the tips and tricks they use to uncover the important info necessary to develop a long-term strategy.
If you are a new analyst, or looking to improve your capabilities, this session is designed to showcase methods for evaluating a brand new site and finding actionable items during that evaluation. Specific segments, reports, analysis, and questions to ask in order to complete the job.
Solo presentation by:
From SES New York 2011
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
October 23, 2014
1:00pm ET/10:00am PT