Tips and tricks to uncover the important information on a new site that is necessary to develop a long-term strategy.
An initial analytics evaluation is very different from monitoring a campaign, so how do you even begin to evaluate a brand new site and uncover the first things that need to be measured and completed? These panelists will share their tactics for first-time evaluations and the tips and tricks they use to uncover the important info necessary to develop a long-term strategy.
If you are a new analyst, or looking to improve your capabilities, this session is designed to showcase methods for evaluating a brand new site and finding actionable items during that evaluation. Specific segments, reports, analysis, and questions to ask in order to complete the job.
Solo presentation by:
From SES New York 2011
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET