Tips and tricks to uncover the important information on a new site that is necessary to develop a long-term strategy.
An initial analytics evaluation is very different from monitoring a campaign, so how do you even begin to evaluate a brand new site and uncover the first things that need to be measured and completed? These panelists will share their tactics for first-time evaluations and the tips and tricks they use to uncover the important info necessary to develop a long-term strategy.
If you are a new analyst, or looking to improve your capabilities, this session is designed to showcase methods for evaluating a brand new site and finding actionable items during that evaluation. Specific segments, reports, analysis, and questions to ask in order to complete the job.
Solo presentation by:
From SES New York 2011
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015