B2B Search Marketing Tips [Video]

A look at PPC and SEO best practices specific to B2B search marketers. Examples and case studies include:

• Reaching buyers across the buying cycle.
• Best ways to target a specific, niche audience.
• Engaging buyers, influencers, and implementers.
• B2B offers: whitepapers, demos, trials, webinars, etc.
• Lead generation tips.

Moderator:

• Kevin Lee, co-founder and executive chairman, Didit

Speakers:

• Lauren Vaccarello, senior SEM manager, Salesforce.com
• Veronica Fielding, CEO, Digital Brand Expressions

From SES New York 2011