How luxury brands and invitation-only deals sites are making a killing with search marketing.
Luxury brand invitation-only websites like Rue LaLa and Ideeli are a big deal. How these sites are having such success in a time of economic unrest is no miracle. The players in this space are using search marketing to increase their fan base and cash in on the luxury brand deals. We'll take a look at how these sites are successfully driving traffic and consumers' decisions through search and gather key insights you can apply to your own search campaigns.
From SES New York 2011
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Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
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82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.