Robots need not apply.
Advertisements for the position, "marketing automation manager," have started to pop up on job boards and career sites.
Because it's a relatively new job title and function, what skills should a hiring manager look for in the ideal candidate? Jay Henderson, strategy program director, IBM enterprise marketing management group, offered this recommendation:
There are enduring qualities that companies should look for in any marketer - things like empathy with customers, creativity, and imagination. However, as technology continues to play a more important role in marketing, there are new skills.
First and foremost a great marketing automation manager possesses a high technology IQ. A new crop of technology savvy marketers are adding a healthy dose of science to the traditional art of marketing. These individuals bridge the gaps between IT and Marketing, craft and own the marketing technology strategy, and develop the technology adoption roadmap.
Second, great marketing automation managers possess an innate curiosity and love for experimentation. Marketing automation technology doesn't just automate campaigns; it provides an infrastructure to enable speed and agility in testing new marketing ideas.
Finally, a great marketing automation manager is part of a new crop of marketers that is as good at storytelling as they are analytics and statistics. They look beyond the numbers and reports to draw conclusions, and most importantly craft compelling stories that help align the organization (and executives) around their recommendations.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT