Real-Time Bidding for Display Advertising: A Primer
[Sponsored Webinar] What media buyers need to know to succeed in real-time bidding.
[Sponsored Webinar] There’s a growing buzz in the Internet advertising community about real-time bidding. Indeed, Google’s big push into online display advertising – with the upcoming launch of its ad exchange 2.0 – will prompt many advertisers to reevaluate the current approaches for buying online media.
In this webcast, we will provide an introduction to the basics of real-time bidding (RTB), to help advertisers and their agencies understand RTB’s capabilities and advantages.
Specifically, we will address the following key questions:
- What advantages does real-time bidding offer to advertisers?
- How does real-time bidding differ from past ad exchange offerings and search engine marketing?
- How does real-time bidding work?
- How will RTB impact the current value chain among ad buyers and ad sellers?
- How do I get started?
- How can RTB be integrated as part of a media plan?
Presenters:
- Bruce Journey, Chief Revenue Officer, National Accounts, DataXu
- Mike Baker, President and CEO, DataXu
Sponsor: DataXu
