October 15, 2009 | Comments
[Sponsored Webinar] What media buyers need to know to succeed in real-time bidding.
[Sponsored Webinar] There's a growing buzz in the Internet advertising community about real-time bidding. Indeed, Google's big push into online display advertising - with the upcoming launch of its ad exchange 2.0 - will prompt many advertisers to reevaluate the current approaches for buying online media.
In this webcast, we will provide an introduction to the basics of real-time bidding (RTB), to help advertisers and their agencies understand RTB's capabilities and advantages.
Specifically, we will address the following key questions:
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT