Real-Time Bidding for Display Advertising: A Primer

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[Sponsored Webinar] There's a growing buzz in the Internet advertising community about real-time bidding. Indeed, Google's big push into online display advertising - with the upcoming launch of its ad exchange 2.0 - will prompt many advertisers to reevaluate the current approaches for buying online media.

In this webcast, we will provide an introduction to the basics of real-time bidding (RTB), to help advertisers and their agencies understand RTB's capabilities and advantages.

Specifically, we will address the following key questions:

• What advantages does real-time bidding offer to advertisers?
• How does real-time bidding differ from past ad exchange offerings and search engine marketing?
• How does real-time bidding work?
• How will RTB impact the current value chain among ad buyers and ad sellers?
• How do I get started?
• How can RTB be integrated as part of a media plan?

Presenters:

• Bruce Journey, Chief Revenue Officer, National Accounts, DataXu
• Mike Baker, President and CEO, DataXu

Sponsor: DataXu