October 15, 2009 | Comments
[Sponsored Webinar] What media buyers need to know to succeed in real-time bidding.
[Sponsored Webinar] There's a growing buzz in the Internet advertising community about real-time bidding. Indeed, Google's big push into online display advertising - with the upcoming launch of its ad exchange 2.0 - will prompt many advertisers to reevaluate the current approaches for buying online media.
In this webcast, we will provide an introduction to the basics of real-time bidding (RTB), to help advertisers and their agencies understand RTB's capabilities and advantages.
Specifically, we will address the following key questions:
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.