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Real-Time Bidding for Display Advertising: A Primer

October 15, 2009   |  Comments

[Sponsored Webinar] What media buyers need to know to succeed in real-time bidding.

[Sponsored Webinar] There's a growing buzz in the Internet advertising community about real-time bidding. Indeed, Google's big push into online display advertising - with the upcoming launch of its ad exchange 2.0 - will prompt many advertisers to reevaluate the current approaches for buying online media.

In this webcast, we will provide an introduction to the basics of real-time bidding (RTB), to help advertisers and their agencies understand RTB's capabilities and advantages.

Specifically, we will address the following key questions:

  • What advantages does real-time bidding offer to advertisers?
  • How does real-time bidding differ from past ad exchange offerings and search engine marketing?
  • How does real-time bidding work?
  • How will RTB impact the current value chain among ad buyers and ad sellers?
  • How do I get started?
  • How can RTB be integrated as part of a media plan?

Presenters:

  • Bruce Journey, Chief Revenue Officer, National Accounts, DataXu
  • Mike Baker, President and CEO, DataXu

 

Sponsor: DataXu

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