October 15, 2009 | Comments
[Sponsored Webinar] What media buyers need to know to succeed in real-time bidding.
[Sponsored Webinar] There's a growing buzz in the Internet advertising community about real-time bidding. Indeed, Google's big push into online display advertising - with the upcoming launch of its ad exchange 2.0 - will prompt many advertisers to reevaluate the current approaches for buying online media.
In this webcast, we will provide an introduction to the basics of real-time bidding (RTB), to help advertisers and their agencies understand RTB's capabilities and advantages.
Specifically, we will address the following key questions:
2015 Holiday Email Guide
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Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET