Home  › Stats

Real-Time Bidding for Display Advertising: A Primer

October 15, 2009   |  Comments

[Sponsored Webinar] What media buyers need to know to succeed in real-time bidding.

[Sponsored Webinar] There's a growing buzz in the Internet advertising community about real-time bidding. Indeed, Google's big push into online display advertising - with the upcoming launch of its ad exchange 2.0 - will prompt many advertisers to reevaluate the current approaches for buying online media.

In this webcast, we will provide an introduction to the basics of real-time bidding (RTB), to help advertisers and their agencies understand RTB's capabilities and advantages.

Specifically, we will address the following key questions:

  • What advantages does real-time bidding offer to advertisers?
  • How does real-time bidding differ from past ad exchange offerings and search engine marketing?
  • How does real-time bidding work?
  • How will RTB impact the current value chain among ad buyers and ad sellers?
  • How do I get started?
  • How can RTB be integrated as part of a media plan?

Presenters:

  • Bruce Journey, Chief Revenue Officer, National Accounts, DataXu
  • Mike Baker, President and CEO, DataXu

 

Sponsor: DataXu

Loading the player ...
Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...