ClickZ

ROI-Driven Marketing: Turning Data into Results

September 23, 2009   |  Comments

[Sponsored Webinar] Today's marketers spend millions on digital measurement programs and claim to base decisions on performance data rather than their intuition. However, technological limitations and common misconceptions can lead even the most seasoned marketers to make decisions which can harm their campaign performance. In order to achieve true ROI-driven campaigns, the data marketers collect must be both accurate and actionable, allowing them to make informed decisions about where to focus their resources.

This webinar will cover:

Loading the player ...
  • Fallacies about the "performance-based" data marketers use to make decisions
  • How reporting misconceptions can undermine your campaign performance
  • Today's technological limitations and what it will take to "close the loop"
  • The future of campaign management and ROI-driven performance
  • Adjusting your marketing lens for better decision-making today

 

Sponsored by WebTrends.

Presented by:

  • Marta Kazberuk, Ad Director Product Manager at WebTrends
  • David Gardner, Ad Director, New Business Manager at WebTrends.

ClickZ & Efectyv MarketingConvergence Analytics: Digital Measurement in Transition
This joint report by ClickZ and Efectyv Marketing seeks to identify how the evolution of digital analytics affects and challenges practitioners, vendors, and investors. Download it today!

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Analytics newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...