Lists & Databases

Who receives your e-mail? People on your list. Learn how to grow a list, assess buying vs. renting outside lists, and evaluate lists you're considering acquiring. How much "churn" should you expect? What data do you need to make your e-mail list benefit the rest of your marketing organization?

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• » Growing Your E-Mail Database Jun 26, 2006
• » Profile Attributes for Dynamic E-Mail Campaigns Apr 20, 2006
• » Delivery Woes? Try This Five-Step Program Feb 1, 2006
• » What Will That E-mail Audit Turn Up? Sep 28, 2005
• » The Broadband Slow Down Sep 22, 2005
• » Segmentation: Learning From Best Buy Sep 12, 2005
• » E-Mail Append: Opt-In or -Out? Aug 15, 2005
• » Building an Opt-In E-Mail List Apr 25, 2005
• » Know More About Your E-Mail Subscribers Apr 11, 2005
• » E-Mail List Testing, Step by Step Apr 4, 2005
• » Renting E-Mail Lists: What to Ask Before the Send Mar 28, 2005
• » E-Mail Bounce Management, Simplified Jan 27, 2005
• » Fuel-Efficient E-Mail Marketing Jan 24, 2005
• » Reconfirmation Messages: Clean Up Your List! Dec 2, 2004
• » Increase Delivery Rates With Active Bounce Management Nov 24, 2004
• » E-Mail Prospecting: Smart Third-Party List Procurement Nov 22, 2004
• » E-Mail List Atrophy: The Effects of Old Addresses Nov 4, 2004
• » How to Avoid Those Blacklist Blues Jul 19, 2004
• » Spring-Clean Your In-House Lists Apr 28, 2004
• » Growing an E-Mail List: Five Practical Tips Mar 25, 2004
• » Enhancing E-Mail Databases With Reverse Append Mar 22, 2004
• » List Segmentation: Couples Versus Singles Feb 23, 2004
• » E-Mail List Rental in Tough Times Dec 1, 2003
• » The E-Mail Renaissance Is Upon Us Oct 23, 2003
• » Don't Give Up! E-Mail List Rental Isn't Dead Jul 7, 2003
• » Critical Questions to Ask Before Renting a List Jul 3, 2003
• » E-Mail List Rental: Seven Questions to Ask a Vendor May 16, 2003
• » Phone-Based E-Mail Capture: The Next Wave? Mar 12, 2003
• » AOL 8.0: All Database Rules Have Changed Dec 16, 2002
• » Screen Scrape Diaries, Part 1 Sep 20, 2002
• » Six Ways to Build an Opt-In List (From Zero) Sep 16, 2002
• » Best Practices Best Tool to Fight Spam Jun 27, 2002
• » 'A' Is for Append Jun 20, 2002
• » The Pain and Pleasure of Merge/Purge Jun 3, 2002
• » Educate Them, for They Know Not What They Do May 24, 2002
• » Building a Better E-Mail Database Apr 9, 2002
• » Have No Fear... We Have Some Acquisition Pointers Here Feb 5, 2002
• » New Year's Resolution: Grow Your House List Jan 3, 2002
• » Appending Email to Snail Mail Addresses Nov 13, 2001
• » Get More Out of Your House List Oct 16, 2001
• » Building an Email List Oct 4, 2001
• » A Bleak Future for Email Marketing? Sep 27, 2001
• » Growing a List With Greetings and Sweeps Jun 12, 2001
• » Email Marketing for Media Planners: Finding the Lists May 11, 2001
• » E-Newsletters: A Smart Choice Now May 9, 2001
• » Email Marketing for Media Planners: Defining the Lists May 4, 2001
• » Database Marketing 101: Part 3 Mar 26, 2001
• » Database Marketing 101: Part 2 Mar 19, 2001
• » Database Marketing 101: Part 1 Mar 12, 2001
• » Email Lists 101 Jul 3, 2000
• » Growing A List Organically Dec 6, 1999
• » It's All About The Lists - Or Is It? Nov 29, 1999