18 best branded Instagram videos of 2016 (so far)

instagram

Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected to endless Kardashian selfies all in a single scroll.

Snapchat, Twitter, Facebook… yeah yeah, sure, alright, shut up. But still, Instagram is one of the best places for brands to experiment with short-form video, without wading through the millennial mire that is Snapchat.

And now that Instagram allows you a full minute to play with, along with a choice of any image ratio, the only restraints you have are the ones caused by your own lack of imagination.

That’s where we come in…

These are some of the best Instagram videos from the last six months, collected to inspire and motivate you. Although if you’re only inspired by the Red Bull one, you’ll just be motivated to ring for an ambulance.

Red Bull

You know how back at the beginning of the 20th century when people watched the footage of the train coming towards them at the cinema and they jumped out of the way? Try NOT doing exactly that while watching this, you Edwardian fool.

Zero f*cks given. : @marceloguvi #mtb #mountainbike #downhillmtb

A video posted by Red Bull (@redbull) on Feb 15, 2016 at 6:55am PST

GoPro

One man lost his eyesight, the other his arms, but together they’ve teamed up to plant over 1,000 trees. What did you do today? Read an article about branded Instagrams. Good for you. Have another biscuit.

General Electric

You know what it’s like. Every Pi Day you walk into your favourite greeting card store, are presented with an array of a thousand different Pi Day cards, then you end up buying the same one that your partner gets you. When will you learn? It doesn’t help that there’s only ever one good choice. You know, the one with the pie.

LEGO

Just remember that no matter how terrible the world is, there will always be LEGO and Star Wars. Until we run completely out of natural resources because of the sheer volume of plastic needed to make both.

National Geographic

National Geographic regularly publishes equally the most beautiful and most grotesque things in nature (normally larvae based), but sometimes you just want to kick back and watch a few cowboys ride across the sunset. Next, a crab-spider eating its own babies.

Coca-Cola

Pfft. Third attempt. Rubbish.

Playstation

This is all wrong. The patty should be round, and the cheese should be square. Amateurs. No I’ll still eat the burger, don’t take it away. Please! I shouldn’t have complained. I’m sorry.

Have a great weekend! 🍔

A video posted by PlayStation (@playstation) on Mar 19, 2016 at 12:21pm PDT

Ikea

Ikea: the last company in the world you’d expect furious punk and a botched kick-flip from. Now go try and get away with both those things in your local branch. I guarantee you’ll be marched out and banned from ever owning a VITTSJÖ ever again.

Nike

Well this is going to make tying my laces very difficult indeed. As well as co-ordinating my outfit. Nike’s future-science division may have to rethink this groundbreaking new shoe.

Intel

It says BTW btw.

I won’t say what I would have written.

Firebox

Meanwhile a 30 year-old grown male panics that he may not be able to resell it on eBay now.

NASA

Tim Peake has now returned to the UK after months of blissful space travel. He is planning on going back into space IMMEDIATELY.

Guinness World Records

Terrifying. Run. No run quicker than that! Oh it got you already. Oh and it’s rearranged all your limbs. Wow, all within 5 seconds though, which I guess must be another record of some sort? I’ll go check…

McDonald’s

Surfing straight into your mouth, and dripping luxuriously into your heart.

Flixel

Flixel create cinemagraphs, which are like Gifs but it’s only one small section of the image that moves. They’re very subtle and don’t take up too much of your load speed. Here is Flixel’s most popular image ever… closely followed by Donald Trump’s wig flapping wildly in a gentle breeze.

Happy 90th, Marilyn! 🎉 your flixel is the most viewed cinemagraph of all time. 💋 #MarilynMonroe #Legend

A video posted by Flixel | Cinemagraph Pro (@flixelphotos) on Jun 1, 2016 at 1:46pm PDT

Old Spice

Running, football and smelling good. Three concepts sadly beyond my understanding.

Oreo

Yeah great that makes me feel much better ffs.

Don’t let a cracked phone ruin your day – let imagination out to play.

A video posted by OREO (@oreo) on

Creepy Co.

Sleep tight.

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