20 essential Facebook facts & statistics for advertisers

Facebook is a powerful platform for advertisers that has grown rapidly since its humble beginnings in 2004 to become an essential social channel to advertise a product or promote a brand. Here’s everything you need to know about where the social network is at in 2015, listed in 20 handy points:

1. Daily active users reached 968 million on average by June 2015 –  an increase of 17% year-over-year.

2. Mobile daily active users reached 844 million on average by June 2015 – an increase of 29% year-over-year.

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3. Monthly active users hit 1.49 billion as of June 30, 2015 –  an increase of 13% year-over-year.

4. Mobile MAUs were 1.31 billion as of June 30, 2015 – an increase of 23% year-over-year.

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5. Approximately 83.1% of Facebook’s daily active users are outside the US and Canada.

6. The brands with the largest audiences on Facebook are Coca-Cola, McDonald’s and Red Bull:

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7. The fastest growing brand pages right now are dominated by the car industry:

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8. Mobile advertising revenue represented approximately 76% of advertising revenue for the second quarter of 2015, up from approximately 62% of advertising revenue in the second quarter of 2014.

9. A whopping 38.6% of internet users use Facebook:

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10. People spend around 40 minutes per day on average across Facebook, Messenger, and Instagram. Compare that to:

  • Instagram—21 minutes
  • Pinterest—20.8 minutes
  • Twitter—17 minutes
  • Snapchat—17 minutes
  • Ello—13 minutes
  • LinkedIn—9.8 minutes

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11. People share 1.3 million pieces of content on Facebook every minute of every day.

12. 27% of adults 18-29 years old have more than 500 friends in their network, while only 15% of 30-49 year olds do.

13. Facebook users view more than four billion videos a day and 75% of those video views occur on mobile devices.

14. 56% of US internet users ages 65 and older now use Facebook, up from 45% who did so in late 2013 and 35% who did so in late 2012:

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15. People who never watch a video ad, but did see the impression, are still impacted:

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16. Posts published from 10 – 11 PM EST get 88% more interactions than the average Facebook post.

17. Image posts get 179% more interactions than the average Facebook post.

18. Posts ending with a question get 162% more interactions than the average post.

19. Videos are the most shared post type, with 89.5 average Facebook shares.

20. Posts published on Sunday get 52.9% more interactions than the average Facebook post.

[Sources: Statista, Facebook, Pew Research, Nielsen, Buzzsumo, Social Baker, CNBC, Sprout Social]

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