More News24/7 Acquires Canada’s ClickThrough Interactive

24/7 Acquires Canada's ClickThrough Interactive

24/7 Media Inc. Tuesday acquired Toronto-based ClickThrough Interactive, an Internetadvertising sales network in Canada.

24/7 Media Inc. Tuesday acquired Toronto-based ClickThrough Interactive, an Internet advertising sales network in Canada.

Financial terms were not disclosed.

ClickThrough represents about 65 Canadian Web sites and claims approximately 50 million advertising impressions per month. Its flagship Web sites include Toronto Stock Exchange, Canada Newswire, Multiple Listing Service Online, The Weather Network and Canadian Living.

ClickThrough will be maintained as a separate subsidiary of 24/7 Media. The company will continue to be managed by Jay Aber, who will retain the title of president of ClickThrough Interactive. As a result of the acquisition, ClickThrough intends to open new sales offices in several additional Canadian cities.

“Through our acquisition of ClickThrough, our recent increased investment in China.com, which operates the 24/7 Asia Network, and several soon-to-be announced major advancements by 24/7 Media Europe, we are taking concrete steps to firmly establish 24/7 Media as a global media power,” said David J. Moore, CEO of 24/7 Media.

“ClickThrough has developed the premier roster of Web sites in Canada,” said Mark Burchill, senior vice president, worldwide business development for 24/7 Media. “We look forward to pooling our strengths”

Through its flagship networks, 24/7 Media says it represents more than 2.1 billion ad impressions per month on more than 275 sites covering more than 20 countries.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

4w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts