24/7 Media Inc.said that over the past two months it has booked $13 million in direct marketing packages for its 24/7 new Direct service, which the company launched in April.
Advertisers using the service include Fleet Financial Services, Disney, Micro Warehouse, BellSouth, CoolSavings.com, US Web/CKS, About.com, Amazon.com, Netscape, CNET, NextCard, Staples, Discover Card, theglobe.com, ISN First Auction and Dell Computer.
24/7 Direct’s primary objective for advertisers is transactional marketing, including user registration, account application or product sale. The 24/7 Direct service combines historical campaign results in the up-front planning process with daily tracking and maintenance to optimize results.
“The success 24/7 Direct has experienced over its first two months is indicative of advertisers’ growing desire to monitor media programs and secure the highest return on their marketing investments,” said Scott Paternoster, senior vice president for sales at 24/7 Media.
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