63% of people think generic brand messaging is ‘highly annoying’

According to a new study by Marketo, consumers are fed up of the generic messages brands repeatedly blast at them.

The study, which surveyed 2,200 global consumers, found that a whopping 63% of respondents said they are highly annoyed by the way brands continue to blast out generic messaging repeatedly, and 78.6% of consumers say they will only engage with a brand’s coupon or offer if it directly relates to how they have interacted with brands previously.

Marketo found that the two things brands should do to make advertising more appealing to their audience were show ads less often, and make content more personalised and relevant based on consumer behavior across other channels and interactions.