8 Items to Get Your Holiday Season off to a Head Start
The holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to determine how prepared you are.
The holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to determine how prepared you are.
Thanksgiving is only two months away, and you know what that means: Black Friday and Cyber Monday will be here before you know it. How’s your 2015 holiday plan coming along? Are you ready?
Whether it’s pre-season planning during late summer and early fall or making last-minute decisions to boost sales in the middle of the holiday chaos, commerce marketers must constantly be aware of key holiday dates and planning milestones. It’s time to check your progress to see where you need to catch up and identify the next big holiday task to tackle.
You’ve probably already done the initial planning that is best addressed in the relative calm of summer. By now, you should have:
September is almost over and the holiday season is looming. Now it’s time to tackle these to-dos:
It can be fun to create dazzling holiday content and glittery subject lines, but your most beautiful and inventive ideas will lose appeal if they don’t reach the right audience, render well on subscribers’ devices, grab readers’ interest within seconds, and make the value proposition pop. Likewise, you will be unable to effectively engage with consumers if your initiatives are poorly timed.
By applying some focus on the less glamorous elements of your commerce marketing program now – such as subscriber data, performance reporting, delivery and support – you will be more nimble during the height of the season.