The number of active home Internet users went up in the majority of countries tracked by Nielsen Online during the month of August.
The Internet population increased in Italy (5.54 percent); France (3.18 percent); Germany (2.78 percent); Brazil (2.60 percent); the U.K. (2.27 percent); Japan (2.20 percent); the U.S. (0.30); and Switzerland (0.23). For the past several months, the number of active Internet users in Germany has remained flat.
A drop in the number of active Internet home users was measured in Australia (-2.47 percent) and Spain (-0.48 percent). Australia also experienced a drop in Internet users in July.
Nielsen Online uses a sampling methodology applied worldwide, which allows for data aggregation on a regional and global basis. Active Internet users are derived from the number of users who have logged on in the previous 30 days.
|Worldwide Active Internet Home Users, August 2008|
|Country||July 2008||August 2008||Growth (%)||Difference|
|Source: Nielsen Online, 2008|
According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are expected to be important to their brands in coming years, but the majority aren't rushing to invest in them before they're fully-baked.
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.
In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next five years.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'