The number of active home Internet users went up in the majority of countries tracked by Nielsen Online during the month of August.
The Internet population increased in Italy (5.54 percent); France (3.18 percent); Germany (2.78 percent); Brazil (2.60 percent); the U.K. (2.27 percent); Japan (2.20 percent); the U.S. (0.30); and Switzerland (0.23). For the past several months, the number of active Internet users in Germany has remained flat.
A drop in the number of active Internet home users was measured in Australia (-2.47 percent) and Spain (-0.48 percent). Australia also experienced a drop in Internet users in July.
Nielsen Online uses a sampling methodology applied worldwide, which allows for data aggregation on a regional and global basis. Active Internet users are derived from the number of users who have logged on in the previous 30 days.
|Worldwide Active Internet Home Users, August 2008|
|Country||July 2008||August 2008||Growth (%)||Difference|
|Source: Nielsen Online, 2008|
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more