Active Home Internet Users by Country, July 2008

In July, Italy and Brazil each added over 800,000 new active Internet users. That’s according to data provided by Nielsen Online.

In terms of percent growth, Italy experienced 4.32 percent growth, and Brazil 3.51 percent. Spain increased its active home Internet users by 3.60 percent, and the U.K. by 2.26 percent.

In negative numbers; Switzerland dipped by 2.48 percent, France went down in its active Internet home users by 0.54 percent, Australia by 0.16 percent, and the U.S. by 0.07 percent. The number of active home Internet users was flat in Germany, which has been a several-month streak.

Nielsen Online uses a sampling methodology applied worldwide, which allows for data aggregation on a regional and global basis. Active Internet users are derived from the number of users who have logged on in the previous 30 days.

Worldwide Active Internet Home Users, July 2008
Country June 2008 July 2008 Growth (%) Difference
Australia 11,471,144 11,452,652 -0.16 -18,492
Brazil 22,910,305 23,715,159 3.51 804,854
France 26,293,421 26,151,352 -0.54 -142,069
Germany 36,773,740 36,773,740 0.00 0
Italy 18,752,091 19,561,913 4.32 809,822
Japan 48,764,905 49,049,579 0.58 284,674
Spain 15,234,838 15,782,617 3.60 547,779
Switzerland 3,858,815 3,762,984 -2.48 -95,830
U.K. 27,491,130 28,112,820 2.26 621,689
U.S. 152,798,460 152,690,056 -0.07 -108,404
Source: Nielsen Online, 2008

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