Active Home Internet Users by Country, October 2008

The number of active home Internet users fluctuated in October in the 10 countries tracked by Nielsen Online. Italy had the biggest change with a 19.62 percent decline in the number of active users, a reversal from the 3.64 percent increase in September. That accounted for 4.2 million Internet users.

Nielsen Online uses a sampling methodology applied worldwide, which allows for data aggregation on a regional and global basis. Active Internet users are derived from the number of users who have logged on in the previous 30 days.


Worldwide Active Internet Home Users, October 2008
Country September 2008 October 2008 Growth (%) Difference
Australia 11,185,901 11,346,884 1.44 160,983
Brazil 24,407,244 23,675,854 -3.00 -731,391
France 27,223,869 27,979,594 2.78 755,724
Germany 37,456,647 38,478,891 2.73 1,022,224
Italy 21,397,703 17,199,273 -19.62 -4,198,430
Japan 49,015,519 48,534,416 -0.98 -481,103
Spain 16,792,420 16,976,783 1.10 184,363
Switzerland 3,640,708 3,728,697 2.42 87,989
U.K. 28,200,496 28,218,112 0.06 17,616
U.S. 150,619,547 150,441,473 -0.12 -177,985
Source: Nielsen Online, 2008

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