AdAge.com Will Use Accipiter’s AdManager

Accipiter Inc. said that its AdManager product has become the advertising management solution of choice for AdAge.com, the Web site for the trade magazine Advertising Age.

AdManager was chosen by The Ad Age Group to target, deliver, manage, and report on all advertisements served on AdAge.com. Financial terms were not disclosed.

“Accipiter provides AdAge.com with a scalable, high performance Internet advertising management and reporting solution,” said Edward R. Erhardt, vice president and publisher at The Ad Age Group.

“Having accurate and intelligent information on advertising activity to help gauge marketing and content effectiveness is a necessity to speed and evaluate ROI, justify marketing program expenditures and plan future programs. Content information Web sites that depend on advertising to generate revenue need solutions such as AdManager to be accountable to site advertisers.”

“The industry manages enormous amounts of advertising data online at the same time as key players compete for advertising customers,” said Chris Evans, CEO of Accipiter. “For a site such as AdAge.com, understanding how visitors react to and use online offerings is vital.”

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