AdForce LLC, CMGI‘s ad management and delivery company, added email marketing to its list of capabilities Tuesday, forging an agreement to use ClickAction Inc.‘s email relationship management services.
The new Web-based tools — dubbed AdForce Mail — are designed to help marketers design and manage targeted, one-to-one email campaigns. Basically, the agreement allows ClickAction to expand its list of users, and gives AdForce more capabilities to offer its existing customers.
AdForce Mail features permission-based profiling tools, and the ability to target and personalized offers based on those profiles, demographic data, and rules. In addition, the solution allows users to host, deliver, and manage email lists. It also features tracking and reporting capabilities.
“AdForce Mail, featuring ClickAction’s E-mail Relationship Management service, is an online marketing advantage for firms that recognize the value of expanding their current Web-based advertising with permission-based email campaigns,” said Joe Cortale, executive vice president of worldwide sales at ClickAction.
“Offered with AdForce, our solution enables companies to open this new channel of email communication with complete control.”
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