Rich LeFurgy, one of the early leaders in the Internet’s advertising industry, has joined The Walden Group, a San Francisco-based venture capital firm, as a consultant to the firm’s Walden Media & Information Technology (WMIT) fund.
LeFurgy will advise Walden’s new media and Internet practice on online advertising and marketing, evaluating potential investments and adding strategic value and vision to companies in which Walden has invested.
“Rich brings to venture capital a unique set of attributes–20 years of strategic advertising counsel, start-up experience and a solid reputation as an Internet industry leader,” said Steven L. Eskenazi, general partner of The Walden Group.
“We invest in new media and Internet companies with a focus on software, interactive services and enabling technology,” said Eskenazi. “Our current and potential investments in e-commerce, advertising, digital entertainment and education companies will benefit greatly from Rich’s hands-on industry experience, as well as the financial backing of Walden and our strategic partners.”
LeFurgy is the founder of the Internet Advertising Bureau, and has been active in all facets of the Internet advertising industry.