Advertising Placements by Industry and Top Sponsored Links, October 2007
The industry breakdown of ad placements and unit types and the top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and the top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.
Advertising Breakdown by Industry, September and October 2007 | |||
---|---|---|---|
Industry | Total Impressions, October 2007 (M) |
Total Impressions, September 2007 (M) |
Change From Previous Month (%) |
Automotive | 9,832.1 | 6,950.4 | 41.46 |
Business-to-business | 6,621.8 | 8,293.3 | -20.15 |
Consumer goods | 12,142.5 | 11,166.1 | 8.74 |
Entertainment | 15,468.2 | 10,028.3 | 54.25 |
Financial services | 87,619.4 | 87,031.6 | 0.68 |
Hardware and electronics | 6,439.7 | 7,605.8 | -15.33 |
Health | 4,753.4 | 4,962.0 | -4.20 |
Public services | 9,183.8 | 9,636.9 | -4.70 |
Retail goods and services | 38,490.3 | 51,004.8 | -24.54 |
Software | 3,827.4 | 4,445.7 | -13.91 |
Telecommunications | 13,783.3 | 20,131.3 | -31.53 |
Travel | 7,394.6 | 7,591.5 | -2.59 |
Web media | 85,043.7 | 74,220.3 | 14.58 |
Source: Nielsen Online, 2007 |
Advertising Breakdown by Ad Unit Type, September 2007 (M) | |||||
---|---|---|---|---|---|
Industry | Flash, Generic | Rich Media | Sponsored Link | Standard Image | Standard Image/Text Link |
Automotive | 5,640.7 | 1,086.2 | 581.2 | 1,373.7 | 1,150.3 |
Business-to-business | 1,318.8 | 88.1 | 4,039.9 | 891.1 | 284.0 |
Consumer goods | 4,519.3 | 825.8 | 3,455.6 | 2,222.4 | 1,119.3 |
Entertainment | 8,034.0 | 959.4 | 4,392.0 | 1,442.0 | 640.7 |
Financial services | 20,526.2 | 635.2 | 2,996.1 | 13,297.5 | 50,164.5 |
Hardware and electronics | 4,338.7 | 125.2 | 631.7 | 368.8 | 975.4 |
Health | 2,068.7 | 153.6 | 1,257.9 | 1,040.0 | 233.3 |
Public services | 1,469.3 | 39.9 | 2,910.4 | 1,694.1 | 3,070.2 |
Retail goods and services | 5,625.6 | 498.6 | 13,621.7 | 7,379.7 | 11,364.8 |
Software | 1,536.3 | 288.7 | 1,331.3 | 484.7 | 186.3 |
Telecommunications | 6,994.8 | 193.2 | 1,584.1 | 2,284.2 | 2,727.0 |
Travel | 2,162.3 | 115.7 | 2,677.7 | 1,657.4 | 781.5 |
Web media | 5,134.4 | 101.3 | 40,848.6 | 5,691.3 | 33,268.1 |
Source: Nielsen Online, 2007 |
Top 25 Companies by Sponsored Link Impressions, September 2007 | |||
---|---|---|---|
Company | Sponsored Link Impressions, October 2007 (M) | Sponsored Link Impressions, September 2007 (M) | Change From Previous Month (%) |
Whohasacrushonyou.com | 10,273.3 | 3,713.6 | 176.65 |
Zencon Technologies | 5,993.2 | 567.6 | 955.98 |
InterActiveCorp | 5,516.4 | 1,541.6 | 257.83 |
Wu-Yi Source | 1,684.0 | 1,325.5 | 27.06 |
Yahoo | 1,648.3 | 933.5 | 76.56 |
eBay | 1,493.1 | 2,283.0 | -34.60 |
Viacom | 1,406.3 | 430.7 | 226.51 |
Anastasia Intl. | 1,075.5 | 249.8 | 330.51 |
Batanga | 872.4 | 265.2 | 228.98 |
QuinStreet | 822.5 | 329.2 | 149.89 |
Ourstage.com | 797.5 | 887.7 | -10.15 |
Table For Six | 793.8 | 205.0 | 287.28 |
True | 766.8 | 619.7 | 23.73 |
Experian Group Limited | 741.7 | 639.2 | 16.03 |
Circuit City | 665.3 | 748.6 | -11.13 |
CarsBelowInvoice.com | 617.5 | 21.6 | 2,754.93 |
Sony | 578.3 | 233.2 | 148.04 |
The Walt Disney Corp. | 570.2 | 480.0 | 18.79 |
Dating Sites Reviews | 567.3 | 307.4 | 84.58 |
548.3 | 2,392.1 | -77.08 | |
Horror Entertainment | 545.4 | 179.1 | 204.46 |
Pickamortgage | 535.2 | 430.4 | 24.35 |
SRC | 497.0 | 0.7 | 7,1618.04 |
Amazon.com | 487.6 | 839.3 | -41.90 |
Slacker | 450.3 | 0 | N/A |
Source: Nielsen Online, 2007 |
Top 25 Companies by Top Three Search Terms, September 2007 | |||
---|---|---|---|
Company | Search Term 1 | Search Term 2 | Search Term 3 |
Whohasacrushonyou.com | myspace.com | www.myspace.com | secure.myspace.com/index.cfm |
Zencon Technologies | ebony | mature+moms | bbw |
InterActiveCorp | priceline.com | priceline | www.snugtop |
Wu-Yi Source | oprah | weight+watchers | triglycerides |
Yahoo | thai+movie | viking+pool+cues | yahoo+personals |
eBay | ebay | ebay.com | ebay+motors |
Viacom | south+park | t.i. | funny+quizzes |
Anastasia Intl. | russian+models | mail+order+brides | russianbrides.com |
Batanga | free+music+downloads | chris+brown | akon |
QuinStreet | bankruptcy | colleges | college+search |
Ourstage.com | country+music | youtube | you+tube |
Table For Six | chat+rooms | free+dating | local+singles |
True | myspace.com | chat+rooms | chat |
Experian Group Limited | free+credit+report | endurance+saddle+pads | pea+coat |
Circuit City | camera | canon.com | camcorders |
CarsBelowInvoice.com | scon | kbb.com | toyota.com |
Sony | music+videos | expedia | chris+brown |
The Walt Disney Corp. | dancing+with+the+stars | tinkerbell | abc.com |
Dating Sites Reviews | women+seeking+ middle+aged+men |
older+women+seeking+ younger+men |
sugar+daddy |
gmail | myspace.com | ||
Horror Entertainment | halloween+recipes | halloween+costumes | 30+days+of+night |
Pickamortgage | no+closing+cost+ refinance+mortgage |
top+rated+refinance+ companies |
best+refinance+with+va+loan |
SRC | senior+census+figures+ for+colorado |
baby+boomers+statistics | gps+mapping+software |
Amazon.com | fort+pitt | lautzenheiser | halloween+costumes |
Slacker | free+music | britney+spears | music |
Source: Nielsen Online, 2007 |
View: Advertising Placements by Industry and Top Sponsored Links, August 2007
Methodology: Nielsen Online AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
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