Advertising Placements by Industry and Top Sponsored Links, October 2008

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.

Advertising Breakdown by Industry, October 2008
Industry Total Impressions, October 2008 (M) Change From Previous Month (%)
Automotive 8,144.2 -2
Business-to-business 3,320.0 7
Consumer goods 9,542.4 3
Entertainment 6,022.8 3
Financial services 45,318.5 12
Hardware and electronics 2,754.7 -14
Health 6,496.5 1
Public services 8,499.5 -14
Retail goods and services 22,134.8 -11
Software 1,665.8 -22
Telecommunications 24,211.3 -23
Travel 8,517.7 3
Web media 23,361.2 -1
Total 169,989.3 3
Source: Nielsen Online, 2008


Top 25 Companies by Sponsored Link Impressions, October 2008
Company Sponsored Link Impressions, October 2008 (M)
True 6,751.1
Wu-Yi Source 1,319.3
FUSE Networks LLC 971.1
Israel Ministry of Tourism 917.3
eBay 701.8
InterActiveCorp 641.7
Yahoo Inc. 528.7
Zencon Technologies LLC 397.7
UGO Networks Inc. 377.8
Target Corp. 308.7
Amazon.com, Inc. 258.4
Internet Made Simple 250.5
Microsoft Corp. 223.0
Business.com Inc. 216.0
NexTag Inc. 214.5
Bottom Line Publications 204.9
InterContinental Hotels Group PLC 185.2
Smarter.com 178.4
StudyAbroad.com 175.4
Experian Group Ltd. 169.4
Google 168.4
Countrywide Financial Corp. 165.4
RealAge Inc. 156.8
Interchange Corp. 156.5
Money And Markets 148.8
Source: Nielsen Online, 2008

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