Longtime Creative Directors Make Partner at 72andSunny. Creative Directors Jason Norcross and Bryan Rowles are now partners at the design and advertising agency where they have worked since 2004. Norcross and Rowles oversee a roster of clients including Nike, Carl’s Jr./Hardee’s and Discovery Channel.
Ascentium Acquires Cactus Commerce. Independent digital agency Ascentium has Cacuts Commerce, a provider of enterprise digital commerce and marketing services. The combined company has a staff of more than 500, international offices and clients such as Microsoft, AT&T and Cisco.
Darryl Ohrt Named Executive Creative Director at Carrot Creative Ohrt, who founded digital agency Humondo, has been named executive creative director at Brooklyn-based Carrot Creative. Carrot specializes in social media strategy, design and development.
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What’s behind a successful data-driven marketing strategy?
Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid generalisation and what are the real benefits of it?