Mediabrands Buys Spring Creek Group. The media holding unit of Interpublic Group will operate the approximately 30-person social media agency as part of its Mediabrands Audience Platform. Spring Creek’s key clients are Microsoft, HTC, US Bank, and LiveNation.
Chris Allen Shifts to New Role at Starcom USA. Allen, previously director of video innovation in the agency’s Chicago office, has transitioned to a new role focused on the television exchange space and addressable advertising.
MRM London and Meteorite Merge. The combined agency, MRM Meteorite, will provide direct-response and interactive marketing services. Its headcount is approximately 160. Roster brands include Vauxhall, Microsoft, and MasterCard.
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.