Mediabrands Buys Spring Creek Group. The media holding unit of Interpublic Group will operate the approximately 30-person social media agency as part of its Mediabrands Audience Platform. Spring Creek’s key clients are Microsoft, HTC, US Bank, and LiveNation.
Chris Allen Shifts to New Role at Starcom USA. Allen, previously director of video innovation in the agency’s Chicago office, has transitioned to a new role focused on the television exchange space and addressable advertising.
MRM London and Meteorite Merge. The combined agency, MRM Meteorite, will provide direct-response and interactive marketing services. Its headcount is approximately 160. Roster brands include Vauxhall, Microsoft, and MasterCard.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled with the new medium. What can we learn from both as we look to really make the most of Facebook’s flagship ad model?