Airbnb pioneers Instagram's carousel format in new campaign
The new format allows brands to attach multiple photos onto a single post, with a “learn more” button, which directs users to the brand’s site.
Airbnb is one of the first brands to adopt Instagram’s new carousel format, as part of a feel-good ad push.
The new format allows brands to attach multiple photos onto a single post, with a “learn more” button, which directs users to the brand’s site.
The campaign is one of the first to adopt Instagram’s new offering, which went live in the US last month, as the tool seeks to extend its marketing catalogue.
The “Never a stranger” multi-shot campaign is an extension of Airbnb’s feel-good ad campaign which focuses on the spirit of adventure, new friendships and community.
It is supported by a dedicated microsite, featuring real Airbnb hosts in their homes across the five locations, as well as YouTube and cinema activity.
