Of the core search providers, Google maintained its lead in market share in July, according to data released by comScore.
In terms of core search, Google maintained its top market share with 61.9 percent in July, up from 61.5 percent in June. Yahoo receded to 20.5 percent in July from 20.9 percent in June. Microsoft also slipped in its share of searches, falling to 8.9 percent in July from 9.2 percent in June.
The number of searches conducted through Google sites totaled 9.9 billion in July. Google.com served 7.5 billion searches, while other properties, including YouTube, garnered 2.5 billion searches. As a whole, Yahoo served 2.5 billion searches in July. While Yahoo observed a 1 percent loss in search queries between June and July, a 10 percent loss was measured in other Yahoo properties. In July, 36 million searches were conducted on other Yahoo properties, compared to 40 million in June.
Mixed results were measured on sites such as eBay, craigslist, Facebook, and Amazon.com, where search queries went either way month-to-month. EBay slipped 2 percent from 444 million searches in June to 435 million in July. Craigslist served 342 million searches in June and 340 million searches in July, a 1 percent decrease. Facebook saw a 10 percent increase in search queries, from 157 million in June to 173 million in July. Amazon increased 9 percent, from 152 million in June to 166 million in July.
ComScore measures Internet usage from a global panel of Internet users.
|U.S. Core Search Engines by Search Share, July 2008|
|Core Search Entity||June 2008 (%)||July 2008 (%)||Point Change|
|Total core search||100.0||100.0||N/A|
1. Locations include home, work, and universities.
2. Data are based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
|Source: comScore, 2008|
|U.S. Expanded Search Entities by Search Queries, July 2008|
|Expanded Search Entity||June 2008 (M)||July 2008 (M)||Percent Change (%)|
|Total expanded search||16,668||17,158||3.0|
|AOL Search Network||430||452||5.0|
|Fox Interactive Media||457||547||20.0|
|Note: locations include home, work, and universities.|
|Source: comScore, 2008|
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