Online retailer Amazon has revealed #AmazonCart, a feature that allows you to add items to your Amazon shopping cart via Twitter.
In order to use the functionality, consumers must link their Twitter and Amazon accounts by editing their Amazon social settings. Then, when consumers see tweets containing Amazon product links with goods they would like to purchase, they can reply to the tweets with the hashtag #AmazonCart to save those items to their carts to purchase later.
As has always been the case, customers can review or edit their carts at any time on Amazon.com, but they will now also receive reply tweets from @MyAmazon describing the status of their #AmazonCart requests. That includes whether the item was successfully added to a cart, whether the item is out of stock, or how customers can finish checking out later, Amazon says.
Amazon also notes most content on Twitter is public, so #AmazonCart replies will be visible to whomever a Twitter user replied to, as well as to those viewing the conversation or the user’s timeline unless the Twitter account is set to private.
So what makes content go viral? And what makes people participate in these phenomena?
Instagram is determined to introduce as many new features as possible in 2016 and that's why it has launched Live video on Stories, as well as ephemeral posts on direct messages.
Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid generalisation and what are the real benefits of it?
While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it can be the first place consumers turn for inexpensive gifts like wine, candles and small toys.