Online retailer Amazon has revealed #AmazonCart, a feature that allows you to add items to your Amazon shopping cart via Twitter.
In order to use the functionality, consumers must link their Twitter and Amazon accounts by editing their Amazon social settings. Then, when consumers see tweets containing Amazon product links with goods they would like to purchase, they can reply to the tweets with the hashtag #AmazonCart to save those items to their carts to purchase later.
As has always been the case, customers can review or edit their carts at any time on Amazon.com, but they will now also receive reply tweets from @MyAmazon describing the status of their #AmazonCart requests. That includes whether the item was successfully added to a cart, whether the item is out of stock, or how customers can finish checking out later, Amazon says.
Amazon also notes most content on Twitter is public, so #AmazonCart replies will be visible to whomever a Twitter user replied to, as well as to those viewing the conversation or the user’s timeline unless the Twitter account is set to private.
User-generated content has become an important part of content marketing, with consumers being part of a brand’s strategy. How does this affect ... read more
Something I’m asked frequently at conferences and from marketers is what metrics they should be striving for from their social media marketing. ... read more
Social content discovery app Stack has this week received a £1m investment from Blenheim Chalcot. We’ve been asking Oliver Cooper, co-founder and CEO at ... read more