More NewsAmazon to Mark Birthday With Live Content/Marketing Concert

Amazon to Mark Birthday With Live Content/Marketing Concert

The performance-packed tenth-anniversary bash continues Amazon.com's strategy of mixing original content with commerce and marketing.

Amazon.com is celebrating its 10-year anniversary with a star-studded party, to be streamed live from its site, that will promote the retailer’s offerings along with those of sponsor Chase.

Musical performers at the July 16 event will include Bob Dylan and Norah Jones, while comedian and author Bill Maher will host. Additional entertainment, like musical performances, author readings, and exclusive behind-the-scenes footage from the “Lord of the Rings” DVD series, will be added to the schedule, as the date gets closer. Amazon says performers were selected based upon their popularity among buyers on its site.

Chase will gain exposure on the official Web page for the event, and its logo will be prominently featured on the media player users will employ to watch the streaming video.

The streaming anniversary party is the latest of Amazon’s efforts to mix content with commerce and marketing. As part of this strategy, the company has hosted two short film series on its site, one in conjunction with American Express and the Tribeca Film Festival, and another, called Amazon Theater, that highlighted the site’s full array of products during the 2004 holiday season. The year before, the company invited authors, musicians and others whose products are sold on Amazon to contribute original content.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts