Amazon Using RSS to Feed Daily Deals

amazon rss.jpg Don’t know how long they’ve been doing it, but Amazon is now offering RSS feeds of its daily “Gold Box” special offers.

Like American Express’ feeds, Amazon seems to have snuck these in below the radar. The feed page offers nothing by way of explanation or support. To subscribe, you pretty much have to be up to speed on RSS already.

Still, when major brands adopt RSS, particularly if they’re outside the news media sphere, it means feeds are more successfully making inroads into the mainstream.

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