Don’t know how long they’ve been doing it, but Amazon is now offering RSS feeds of its daily “Gold Box” special offers.
Like American Express’ feeds, Amazon seems to have snuck these in below the radar. The feed page offers nothing by way of explanation or support. To subscribe, you pretty much have to be up to speed on RSS already.
Still, when major brands adopt RSS, particularly if they’re outside the news media sphere, it means feeds are more successfully making inroads into the mainstream.
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.