When America Online does blogs, it jumps in with both feet. On the heels of its acquisition of Weblogs Inc., AOL has done a deal with Intelliseek’s BlogPulse to receive daily blog data and trend analysis.
The word-of-mouth measurement firm will provide AOL with blog data, statistics, trend charts and blog entries. The publisher will feature the data on its network, allowing visitors to its sites to keep up with blog chatter and buzz.
AOL Community Vice President Bill Schreiner said the company’s aim was to keep visitors to the AOL network connected and informed about what bloggers are talking about.
Intelliseek will provide AOL with lists of top blogs; top blog posts; top news stories and news sources cited by bloggers; top links being shared by bloggers; and top personalities being discussed by bloggers. AOL will also receive feeds from BlogPulse’s own blogs, which discuss blog activity and entertainment.
Intelliseek’s BlogPulse search engine indexes more than 17 million blogs.
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.