AOL Won’t Kill the Running Man


The release of AOL’s new logo has some wondering about the fate of its Running Man mascot, closely identified with the company and especially with its AIM messenger product. AOL Chief of Staff Maureen Sullivan wants the world to know the little yellow guy will not be run down by a rebranding team drunk on reinvention.

On the contrary, AOL has specific plans for him in the coming year, she said. “The idea is not to lock him into the logo and set him a bit more free,” she said. “We have some good things up our sleeve and where we’ll see the Running Man in 2010.”

“Consumers love the running man,” she said.

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