Six of the biggest mobile application providers, including Google, Apple, and Microsoft have agreed to improve privacy protections for their customers.
HP, Research In Motion (RIM) and Amazon also signed the agreement, which came after pressure from the U.S. justice system and California’s attorney general, Kamala Harris.
“Your personal privacy should not be the cost of using mobile apps, but all too often it is,” said Harris.
“This agreement strengthens the privacy protections of California consumers and of millions of people around the globe who use mobile apps.”
Harris added that privacy policies will allow users to stay informed about who has access to their personal data and how it is used.
The six companies have committed to educating application developers about their obligations to respect consumers.
If the companies fail to adhere to the agreement, the Attorney General said they can be prosecuted under California’s Unfair Competition Law and False Advertising Law.
Users will soon be given tools to report non-compliant applications too.
This article was originally published on V3.
According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies knew how to realize the platform’s potential. We caught up with Matt for a glimpse into the future of mobile web, and to find out what web push notifications have to offer marketers.
Last week, a panel of ecommerce and mobile experts joined together for a webinar to discuss key topics surrounding the mobile app ... read more
As we have learned from the previous columns in this series, images are the major contributor to bloated, slow-loading mobile pages.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.