During the Worldwide Developers Conference, Apple announced that Siri will, in fact, become open to third-party developers, in addition to desktop users and TV.
A few weeks back, Google held its annual I/O, during which several announcements threw the gauntlet down to other tech giants. Google Home, a digital assistant backed up by Google search, will likely be a huge competitor of the Amazon Echo, while several updates to Android can potentially eat at Apple’s struggling share of the smartphone market.
It’s been speculated that Apple would, in turn, make its products more attractive to developers. Word on the street has been that Siri would soon be available to third-party developers, allowing integrations with other apps, the way Amazon’s Alexa can summon an Uber or a Domino’s pizza.
At Apple’s 34th annual Worldwide Developers Conference (WWDC), Craig Federighi, the company’s senior vice president of software development, confirmed that the rumors are true.
“Now you’ll be able to tell Siri, ‘Send a WeChat to Nancy saying, ‘I’ll be five minutes late” and Siri can summon up the WeChat UI right inside of the Siri environment,” said Federighi. “Because it understands the domains of things like messaging allows you to say things in different ways, like ‘WeChat Nancy’ or ‘Send a message to Nancy via WeChat.'”
With iOS 10, she’ll also be able to work across other messaging apps like WhatsApp, Slack and Skype; ride-sharing apps like Uber, Lyft and Didi, Apple’s new Chinese investment; and others, including fitness tracker and mobile payment apps.
That’s not all Siri, the centerpiece of WWDC, is doing. She will also be incorporated into Apple TV, where she can pull up YouTube videos; and macOS, which will bring voice search to desktop users.
“It’s the same Siri we know and love, but now on the Mac, it can do so much more, like sophisticated queries for files,” said Federighi, before telling Siri, “Show me the files I worked on last week about that offsite.”
“Have I ever told you your filing is so stylin’?” replied Siri.
What else came of the annual summit in San Francisco? Here are a few highlights:
- Apps on Apple Watch will load seven times faster, and have a dock feature and control center, similar to that on the iPhone.
- Apple Watch users can also write notes right on the watch’s face with their fingers, with a handwriting app called Scribble.
- SOS mode will make it easier to call 911, even internationally; just hold the side button.
- Apple Pay will come to desktop.
- Fitness trackers will have wheelchair-friendly modes.
- tvOS will have a single sign-in option.
- A Universal Clipboard makes it possible to copy something on your iPhone and then paste it onto your Macbook.
- Recommendation shortcuts will simplify Maps, which, like Siri, will also be open to developers. For example, you can look up a restaurant and then make a reservation on OpenTable.
- You can get your voicemails transcribed, provided you actually listen to them.
- Digital has changed the world so much that the next generation’s career prospects are forever altered. A new iPad app called Swift Playground will teach kids to code, a skill that only seems to be getting more crucial in the future.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called BrandBuilder by AOL.
Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story; car ad next to emissions scandal story.
There will be an estimated 20.8 billion connected devices in the world (up from the current figure of 6.4 billion), the advent of 5G represents an enormous opportunity within the world of mobile.